Press Release

Brazil Sanitary Ware Market Set To Reach USD 1.7 Billion by 2018

 Rising disposable income, growing urge for luxury and booming real estate industry to drive the fate of Brazilian sanitary ware market

According to a recently published report by TechSci Research “Brazil Sanitary Ware Market Forecast and Opportunities, 2018” the sanitary ware market in Brazil is expected to witness high growth period during 2013-2018 making it a whooping US$ 1.7 Billion market. The south east and the north eastern regions have the highest contribution in the sales volume of sanitary ware products in Brazil. These regions have the advantage of both the high population as well as economic strength. During last one decade, Brazil has witnessed an unprecedented growth and has emerged as a power house in the Latin America region. It is one of the fastest growing economies in the world and is currently the seventh largest economy which clearly indicates the potential of Brazil. The economic recession which originated from the USA led to the slowdown of the Brazilian economy but Brazil has emerged among the first few nations to register a recovery in their economy. Some of the industries in Brazil have been able to draw the benefit from the slowdown in the American economy as more and more investors across the globe have started investing in the emerging economies like Brazil due to high potential of the emerging economies.

The real estate sector is one of such industries in Brazil which has successfully derived the advantage from the slowdown situation. The international players have started investing in the real estate projects across Brazil as they are expecting high returns because of the increasing demand for residential and commercial establishments in Brazil.

Roca Brasil and Deca are the leading players in the sanitary ware market and command over 70% of the sanitary ware sales in the country. Deca is expected to gain more share in near future as it has recently acquired the Ideal Standard Company which would help Deca to increase its production capacity as well as its customer base. Other leading companies in the Brazilian sanitary ware industry are Fiori, ICASA, Hervy, Eternit, etc.

The investors in Brazil are more inclined towards the commercial projects such as the construction of hotels and resorts. Brazil is set to host two mega sports events “2014 FIFA World Cup and 2016 Summer Olympics” and the investment in hospitality sector is quite significant. The growth in the real estate sector has even led to the rise in the demand for sanitary ware products in the last few years, which is quite evident from the fact that the nation which once used to be the net exporter of sanitary ware products has now emerged as an importer of the same product category. The Brazilian government has also announced positive measures to fill the housing deficit gap, which includes the large scale housing projects. The government of Brazil for the second phase of “My Home, My Life” project has announced to invest USD 44.2 Billion to establish two Million homes by 2014. This would create the significant demand for the sanitary ware products in Brazil said Mr. Karan Chechi, Research Director with TechSci Research a global management consulting firm.

Brazil Sanitary Ware Market Forecast and Opportunities, 2018” has analyzed the growth potential of the sanitary ware market in Brazil and provides statistics and information on market sizes, shares and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers and key challenges faced by the industry.

 About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


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