Kombucha Tea Market to be Fueled by Organic Kombucha Tea During the Forecast Period
Growing consumer preference for healthy products, rising
awareness of the health benefits of kombucha, and a wide range of flavors are
driving the global Kombucha Tea market during the forecast period.
According to TechSci Research report, “Kombucha Tea Market - Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global kombucha market is expanding
owing to rising health consciousness and consumer preference for eating natural
and organic foods. It is well known as a nutritional drink and is a natural
beverage that addresses many of the health issues that affect older people,
such as arthritis, digestive problems, cardiovascular health, and other
inflammatory conditions. The growing popularity of kombucha beverages that
contain natural extracts and flavors has created new business opportunities for
companies in this sector and is expected to increase consumer demand.
The popular fermented tea beverage
kombucha has a long list of remarkable health advantages. For instance, it is a
good source of probiotics and antioxidants. Additionally, it has antimicrobial
properties and has been demonstrated to lower blood sugar levels and risk
factors for heart disease.
Yeast, sugar, and black tea are
kombucha's three primary ingredients. The mixture is preserved for at least a
week. At that time bacteria, acids, and a small amount of alcohol form in the
beverage. Similar to how cabbage is preserved as sauerkraut or kimchi, or how
milk is transformed into yogurt, this process is known as fermentation.
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The global kombucha tea market is segmented based on nature, product type, and
distribution channel. The market is divided into organic and conventional based
on nature. Based on product type, the market is segmented into green tea, black
tea, and others. In terms of flavor type, the market is further bifurcated into
unflavored and flavored. Based on distribution channels, the market is further
split into supermarkets/hypermarkets, convenience stores, departmental stores,
online stores, and others (direct sales, distributor & dealer sales etc.).
The market analysis also studies the regional segmentation to devise regional
market segmentation, divided among North America, Europe, Asia-Pacific, South
America, and Middle East & Africa.
The kombucha market's
fastest-growing region is Asia-Pacific. One of the main kombucha markets in the
Asia-Pacific region is China. It is still believed that the health advantages
of packaged kombucha drinks contribute to their popularity in China. Indians
with health issues, such as arthritis, are more drawn to kombucha, which is
anticipated to fuel market expansion over the course of the forecast period.
Rising urbanization and the simple availability of kombucha on local store
shelves, particularly in nations such as Australia, China, and Japan, are
fostering market expansion in the area. Kombucha is primarily a native Japanese
beverage.
Key market players in the global
kombucha tea market include:
- Asheville
Kombucha Mamas, LLC
- The
Coca-Cola Company
- GT’s Living
Foods LLC
- Humm
Kombucha, LLC
- Live Soda,
LLC
- Marin
Kombucha LLC
- Remedy
Drinks Pty Ltd
- K95 Foods
Private Limited
- PepsiCo,
INC.
- Townshend
Group
The startup culture is driving the market growth in the forecast period. In
2018, there were about 50,000 startups in India, with 8,900 to 9,300 of them
being technology focused. There were 1300 new tech startups founded in 2019
alone, which suggests that two to three startups are founded every day.
Numerous startups are emerging in the kombucha tea market, following the
startup trend in India. For instance, the New Delhi-based company Atmosphere
Kombucha sells raw vegan cheesecakes, kefir, and kombucha, all of which are
full of probiotics and prebiotics that are good for the gut. Products from
Atmosphere Kombucha are offered by Blue Tokai in Starbucks, and on the
company's website. It is offered at Food Hall and other major chains in Delhi. The
products are available at establishments such as Mamagoto and Sly Granny as
well as hotels like the Leela and Marriott.
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“A key market-driving factor is
consumers' growing health consciousness and preference for healthy hydration.
Sales of kombucha in the market under study were primarily boosted by the
necessary need to supplement daily nutrition intake to replenish nutrients lost
through unhealthy eating habits. Additionally, the products' portability and
convenient features are fueling the market's expansion.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Kombucha
Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028F Segmented By Nature (Organic and Conventional), By Product Type
(Black Tea, Green Tea, Others (White Tea, Oolong Tea)), By Flavor Type
(Unflavored and Flavored), By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales,
Distributor & Dealer Sales etc.)), By Region, Competition”, has
evaluated the future growth potential of kombucha tea and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in global kombucha tea market.
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