Industry News

Apparel Fashion brand Neil Barrett enters India

India: Renowned Italian fashion brand founded in 1999, entered the Indian market with an exclusive partnership with Fervour, a multi brand boutique that sells international brands such as Dsquared2, Marc Jacobs, Nina Ricci, Missoni and Jil Sander.

To start with Neil Barrett, introduced apparel and accessories for men and women spring collection 2016 and has further plans to add more lines for seasons to come.

Neil Barret collections are exclusively made in Italy, which has further helped the company to maintain its presence as an International brand in the fashion market. Since the inception of the company, its products are endorsed by famous celebrities across the globe.

According to TechSci Research Neil Barret decision to enter into Indian market with a partnership with Fervour is a perfect growth strategy as it will help the company to sense the Indian fashion market and add products accordingly. After Spending some time in the market company should also open their own boutiques to increase their market presence in Indian market   Neil Barret can tap a significant share in the Indian fashion apparel market as the demand for designer clothing and accessories is increasing day by day.