Apparel Fashion brand Neil Barrett enters India
India: Renowned Italian fashion
brand founded in 1999, entered the Indian market with an exclusive partnership
with Fervour, a multi brand boutique that sells international brands such as
Dsquared2, Marc Jacobs, Nina Ricci, Missoni and Jil Sander.
To start with Neil Barrett, introduced apparel
and accessories for men and women spring collection 2016 and has further plans
to add more lines for seasons to come.
Neil Barret collections are exclusively
made in Italy, which has further helped the company to maintain its presence as
an International brand in the fashion market. Since the inception of the
company, its products are endorsed by famous celebrities across the globe.
According to TechSci Research Neil Barret decision to enter into Indian market
with a partnership with Fervour is a perfect growth strategy as it will help
the company to sense the Indian fashion market and add products accordingly.
After Spending some time in the market company should also open their own
boutiques to increase their market presence in Indian market Neil Barret can tap a significant share in
the Indian fashion apparel market as the demand for designer clothing and
accessories is increasing day by day.