Yokohama expanded its commercial vehicle product line with Geolander
United States: The America headquartered marketing arm of
Yokohama Rubber Company, Yokohama Tire Corp. (YTC), introduced a new model for
light trucks, Geolandar A/T G015 with improved traction in all-weather
condition and extended durability.
As per the company officials, the new tire is
going to replace the previous version, Geolandar AT-S. According to Bob Abram, the
Product Planning Manager, dealers would find the selling price of this new tire
similar to the older version of tire, the Geolandar AT-S. By keeping the price
constant, the company wants to prove that, an improved grip in wet & winter
weather along with an additional 10,000 miles’ mileage warranty can be offered
to the consumer.
The new Geolandar A/T G015 is anticipated to
deliver an excellent traction, both on road as well as off road. Also, this new
addition would be available in entire North American market in the beginning of
the next month, April, 2016.
The Geolandar A/T G015 will be available in
60 different sizes with a warranty of 60,000 miles treadwear for P/E metric
sizes and a warranty of 50,000 miles for LT metric sizes. Moreover, the
company, YTC, is also planning to further add 17 more sizes to the line by the
end of 2016.
According to a recent report published by TechSci Research, “United States Tyre Market Forecast and Opportunities, 2020” the country supports the second
largest automotive industry across the globe, with a motorization rate of
almost 790 vehicles per 1,000 individuals. The United States tire market hold a
huge potential for light commercial vehicle (LCV) tires as well. A steady
growth in the sales and production of commercial vehicles, expanding automotive
fleet and favorable government policies are anticipated to propel the demand
for LCV tires further in the country.
As per TechSci Research, by launching a new
tire for commercial vehicles in America, Yokohama would able to enhance its
share in the country’s tire industry in current year. Moreover, the newly
introduced tire model is likely to be available in varied sizes, which would be
advantageous for the company as well as the consumers of North America.