Press Release

Green Tea Market to be Dominated by Tea Bags During the Forecast Period

The rising demand for the utilization of green tea, the increasing awareness of health benefits, and the high prevalence of a healthy lifestyle are the leading factors driving the global green tea market during the projected period.

According to TechSci Research report, “Green Tea Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global green tea market is expected to grow faster during the forecast period. The increasing demand for organic weight-loss products and rising consumer health consciousness have fueled the popularity of green tea globally. The demand for green tea as a source of nutrients to avoid the emergence of medical illnesses has increased due to the rising prevalence of a healthy lifestyle. To meet modern consumer needs, prominent players are offering unique green tea forms due to millennials' growing interest in functional beverages. In the coming years, the market expansion is anticipated to be driven by the rising number of scientific and research studies establishing the beneficial effect of green tea in preventing certain diseases.

Green tea has a little bitter flavor that is produced from the unoxidized leaves of the Camellia sinensis plant. It was traditionally used as a treatment in China and India to treat a variety of issues such as soothing digestion, reducing bleeding, controlling body temperature, improving heart and brain health, and healing wounds. Due to consumer lifestyle changes, an increase in the prevalence of chronic diseases, and growing knowledge of the health advantages of green tea, it is rapidly expanding in popularity as a health beverage around the world. Furthermore, a lot of beverages, dietary supplements, dental care products, and cosmetics are made using green tea as a raw ingredient. Three varieties of Green tea are available for consumption i.e., tea bags, powder, and loose leaves. Green tea leaves’ powder is also known as Matcha, traditionally consumed in East Asia. It is widely acknowledged that green tea is reliable for reducing the effects of LDL cholesterol, disease cells, and for treating head and body vibrations. Additionally, green tea makes a major contribution to fat loss. These factors are anticipated to stimulate the growth of the green tea market across the globe during the forecast period.


Moreover, the expansion of the global green tea market is anticipated to be constrained due to the lack of awareness and high price of green tea in comparison to regular tea, particularly in developing economies. However, it is anticipated that the expansion of product range and the increasing promotional activities and public relations will provide promising opportunities for the key players in the global green tea market.


Due to actual or perceived health benefits, green tea is becoming more and more popular in various countries, particularly in Europe. The public's interest in premium organic, locally sourced teas have also grown at the same time. The market is characterized by innovation and premiumization, which draws an increasing number of young consumers from a developing middle-class category.

 

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The global green tea market is segmented based on product type, form, and distribution channel.

The market is divided into flavored and unflavored based on product type, among which, flavored green tea is gaining popularity. The rise in demand can be due to consumers' growing desire for flavored beverages to improve their taste. To attract to a wider range of customers, many companies have launched new green tea beverages with a variety of flavors.

Based on form, the market is further divided into tea bags, powder, and loose leaves. Among them, tea bags have a dominant share due to the wide availability, easy storage, and portability & convenience it offers in modern day hectic lifestyle.

Based on distribution channels, the market is fragmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, others (Direct Sales, etc.). Supermarket/Hypermarket has the highest share in the tea market, this is due to options such as the one-stop shopping experience offered by various retail formats, which makes it a very popular choice for consumers.

The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Among the above mentioned regions, Asia-Pacific possesses a prominent share mostly due to the extensive tea culture in countries such as China, India, Japan, etc.

Key market players in the global green tea market include:

  • Associated British Foods plc
  • The Republic of Tea, Inc.
  • Unilever plc
  • Tata Consumer Products Limited
  • The Bigelow Tea Company
  • East West Tea Company, LL
  • SHANGRI-LA TEA COMPANY INC.
  • Numi, Inc.
  • Keurig Dr Pepper In
  • Teavana Corporation

Various International and domestic companies are trying to enhance their market reach by increasing their merger and acquisition as well as research and development. For instance, in 2021, Bigelow Tea announced two new Bigelow plus Vitamin C teas joining its expanding line of specialty teas which features smooth green tea with a slightly tart berry flavor and a smoky finish. Moreover, the introduction of Tetley Green Tea Immune Tulsi in India, one of the most popular tea brands in the world, Tetley, from Tata Consumer Products, helps expand its wellness offering in the green tea market. It now contains Tulsi Flavor and the immunity-boosting benefits of additional vitamin C. Thus, the introduction of a new green tea product range expands the green tea market during the forecast period.


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“The demand for green tea is anticipated to rise globally during the forecast period, due to the rising awareness of health benefits associated with drinking green tea such as weight loss & maintenance, high nutritional value, detoxification, & others. Additionally, the demand for flavored beverages to enhance the taste is another factor contributing to the growth of green tea. Due to its significant health benefits, green tea is becoming more and more popular with consumers, which is anticipated to boost market share growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


Green Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Flavored, Unflavored), By Form (Tea Bags, Powder, Loose Leaves), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales etc.)), By Region, Competition, has evaluated the future growth potential of green tea in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global green tea market.


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Green Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Flavored, Unflavored), By Form (Tea Bags, Powder, Loose Leaves), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales etc.)), By Region, Competition

Consumer Goods and Retail | Feb, 2023

The rising demand for the utilization of green tea, the increasing awareness of health benefits, and the high prevalence of a healthy lifestyle are the leading factors driving the Global Green Tea market during the projected period.

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