Green Tea Market to Grow with a CAGR of 5.8% through 2030
The
green tea market is growing rapidly, driven by rising health awareness, demand
for functional beverages, flavor innovations, digital retail expansion, and
increasing preference for natural, sustainable, and wellness-oriented products.
According to
TechSci Research report, “Green Tea Market - Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2030F”, the global green tea market was valued at USD 15.85 Billion in 2024 and is expected to
reach USD 22.23 Billion by 2030 with a CAGR of 5.8% during the forecast period.
The global green
tea market is evolving rapidly, supported by shifting consumer values toward
natural wellness and sustainability, even as it navigates notable structural
and behavioral challenges. Beyond commonly cited health benefits, consumers are
increasingly drawn to green tea due to its perceived role in holistic
well-being, mindfulness practices, and mental clarity. This lifestyle-oriented
positioning is reinforcing its adoption among working professionals, students,
and wellness communities seeking moments of calm in busy routines. In tandem,
the rise of environmentally conscious consumption is encouraging the uptake of
ethically sourced, pesticide-free, and biodegradable green tea options, which
are being positioned as not only good for health but also for the planet.
However, the market faces barriers stemming from inconsistent global regulatory
frameworks, especially regarding organic labeling, pesticide residue limits,
and permissible functional additives, which can deter smaller or emerging brands
from scaling internationally.
Additionally, the fragmented supply chain
presents risks in traceability and standardization, particularly for brands
sourcing from multiple smallholders across different geographies. Another
emerging challenge is the saturation of health-focused messaging—consumers are
becoming skeptical of unverified claims, prompting regulatory scrutiny and
demanding greater transparency from brands. Meanwhile, changing consumer habits
and reduced attention spans pose challenges for long-form brewing rituals,
especially in fast-paced urban environments where grab-and-go formats dominate.
To maintain momentum, brands are shifting focus toward consumer education,
digital storytelling, and immersive experiences such as tea tastings and wellness
workshops.
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market data Figures spread through xx Pages and an in-depth TOC on
"Global Green Tea Market.”
The Green Tea Market
is segmented into product type, form, distribution channel and region.
Based
on product type, flavored green tea is emerging as the fastest-growing segment,
particularly among younger consumers and first-time users who seek a balance
between taste and health benefits. Flavor-infused green teas—such as lemon,
mint, tulsi (holy basil), ginger, jasmine, peach, matcha-vanilla, and berry
blends—enhance palatability and offer additional wellness properties. This
segment also benefits from continuous innovation by brands launching exotic and
seasonal flavors or combining green tea with herbal infusions, spices, and
functional ingredients like turmeric or ashwagandha. Flavored variants are
especially popular in cafes, RTD beverages, and specialty tea stores, where
consumers seek refreshing, low-calorie drinks without artificial additives.
This segment’s growth is being fueled by product diversification, rising demand
for personalized wellness, and an increasing preference for sensory-rich
experiences.
Based
on the distribution channel, the online segment, which has transformed the way
consumers discover, evaluate, and purchase green tea. E-commerce platforms such
as Amazon, Alibaba, Flipkart, iHerb, and brand-owned D2C websites are rapidly
gaining traction across all income groups. Online channels offer consumers a
vast product range, detailed ingredient information, verified customer reviews,
and doorstep delivery—especially valuable for niche or premium products like
matcha, organic blends, and herbal-fused green teas. The rise of subscription
models, customizable tea kits, and personalized shopping experiences has added
to the appeal of online retail. In addition, online platforms have enabled
smaller or artisanal brands to reach global audiences without the overhead of
brick-and-mortar presence. The COVID-19 pandemic accelerated this trend
significantly, leading to a permanent shift in many consumers' buying habits.
As internet penetration and digital literacy continue to rise globally, the
online segment is expected to drive a substantial portion of future green tea
sales, making it the most dynamic and disruptive channel in the industry.
Based
on region, North America, particularly the United States and Canada, is
emerging as the fastest-growing region in the global green tea market, driven
by a surge in health consciousness, demand for functional beverages, and
evolving consumer preferences. Green tea is increasingly perceived as a
healthier alternative to sugary sodas and energy drinks, and its image as a
metabolism-boosting, antioxidant-rich beverage aligns well with the
wellness-oriented lifestyle of American consumers. The region has witnessed a
boom in ready-to-drink (RTD) green teas, matcha-based lattes, and flavored
blends, with innovation playing a key role in driving consumer engagement.
Startups and major beverage brands are introducing green tea products with
added vitamins, adaptogens, and exotic flavors, appealing to a younger, more
experimental audience. The rise of online shopping, specialty tea stores, and
health-focused retail chains has further accelerated green tea’s market
penetration. Additionally, green tea is increasingly used as an ingredient in
North American food and skincare products, broadening its market beyond
beverages. With rising disposable incomes, a growing inclination toward
plant-based nutrition, and increasing popularity of Asian wellness trends,
North America is expected to witness the fastest CAGR in the green tea market
over the forecast period.
Major companies
operating in the global green tea market are:
- Associated British Foods plc
- The Republic of Tea Inc.
- Unilever plc
- Tata Consumer Products Limited
- The Bigelow Tea Company
- East West Tea Company LLC
- SHANGRI-LA TEA COMPANY INC.
- Numi Inc.
- Keurig Dr Pepper Inc
- Teavana Corporation.
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“A key
trend in the green tea market is Green
tea is no longer confined to traditional East Asian consumption patterns; it is
now experiencing a global cultural fusion, with its applications extending
beyond beverages into culinary, cosmetic, and wellness industries. In the
culinary world, green tea—particularly matcha—is being incorporated into an
array of innovative food products including smoothies, ice creams, chocolates,
cakes, cookies, protein bars, yogurts, and even savory dishes like noodles or
sauces. The visually appealing green hue and antioxidant-rich image of matcha
have made it a favorite among health-conscious foodies and chefs experimenting
with East-meets-West fusion recipes. At the same time, global cafés and
quick-service restaurants (QSRs) are leveraging green tea’s versatility to
craft novel drinks like green tea lattes, bubble tea with matcha, green tea
frappés, and fusion beverages blending green tea with coffee or plant-based
milks.”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
"Green Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Flavored, Unflavored), By Form (Tea Bags, Powder, Loose Leaves), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, Others), By Region & Competition, 2020-2030F”,
has evaluated the future growth potential of global green tea market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global green tea market.
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