Press Release

Europe & CIS Ultra High-Performance (UHP) Tyre Market to Grow with a CAGR of 6.12% through 2030

Growing demand for premium vehicles, rising motorsport and tuning culture, and increasing consumer preference for performance-enhancing tires are the factors driving the market.

 

According to TechSci Research report, “Europe & CIS Ultra High-Performance (UHP) Tyre Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The Europe & CIS Ultra High-Performance (UHP) Tyre Market was valued at USD 731.99 Million in 2024 and is expected to reach USD 1045.42 Million by 2030 with a CAGR of 6.12% during the forecast period.

The Europe & CIS Ultra High-Performance (UHP) tire market is evolving through a mix of lifestyle shifts, technology integration, and the changing dynamics of urban mobility. A key growth catalyst is the increasing penetration of premium electric vehicles, which require specialized tire solutions capable of managing high torque outputs, instant acceleration, and added vehicle weight. UHP tires are being engineered with reduced rolling resistance and noise-reduction technologies to align with electric mobility requirements. As EV ownership expands, demand for performance-enhanced, low-noise, and high-load-capacity UHP tires is accelerating across urban and suburban regions.

Another significant factor influencing market development is the growing sophistication of consumers. Buyers are becoming more informed about tire specifications, performance benchmarks, and seasonal suitability, prompting a shift from standard all-season tires to application-specific UHP models. This awareness is driving demand for advanced UHP solutions that combine speed-rated safety with daily drivability. Digital retail platforms and influencer-led performance communities are also playing a role in guiding consumer preferences toward premium, high-performance tire options.

 

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Europe & CIS Ultra High-Performance (UHP) Tyre Market Is Segmented by Vehicle Type, Demand Category, and Country.

​In 2024, the replacement category exhibited the fastest growth in the Europe & CIS UHP tyre market. Extended use of high-performance vehicles, increased wear from spirited driving, and rising consumer awareness of tyre specifications led more drivers to upgrade to UHP tyres post-warranty. Advancements in tread design, including improved wet grip and reduced road noise, made replacement tyres more attractive to a wider consumer base. Unlike OEM fitments that remained relatively stable, the replacement segment benefited from growing access to premium tyre options through digital and physical retail channels. Performance enthusiasts and daily drivers alike sought UHP tyres for their balance of control, comfort, and sport-oriented responsiveness, further accelerating aftermarket demand.

Among key countries, the United Kingdom recorded the fastest regional growth for UHP tyres in 2024. A well-established motorsport culture, combined with rising ownership of performance-oriented electric vehicles, contributed to increased demand for advanced tyre technologies. Consumers gravitated toward UHP tyres designed for high torque, extended range, and noise reduction—features particularly important in the EV segment. The UK’s strong aftermarket ecosystem, frequent exposure to racing events, and consumer familiarity with performance upgrades made it a hub for UHP tyre adoption. This environment supported dynamic growth in both volume and value across the segment.


Major Market Players Operating in Europe & CIS Ultra High-Performance (UHP) Tyre Market Are:

  • Bridgestone Corporation
  • Continental AG
  • Goodyear Tire & Rubber Company
  • Sumitomo Rubber Industries Ltd
  • Michelin Group
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company Limited
  • Kumho Tire Co. Inc
  • BFGoodrich Tyres
  • Hankook Tire & Technology Co., Ltd

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“As driving preferences evolve across Europe & CIS, we’re seeing a real shift toward ultra high-performance tyres not just from enthusiasts, but from everyday consumers who value precision, safety, and control. What’s exciting is how this segment is no longer limited to sports cars; even electric vehicles and premium SUVs are demanding tyres that can handle instant torque and higher loads. The blend of performance engineering with quieter, more durable compounds is changing the game—and the growth we’re witnessing in the replacement category shows how educated and experience-driven the consumer base has become.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Europe & CIS Ultra High-Performance (UHP) Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Two-wheeler), By Demand Category (OEM, Replacement), By Country, By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Europe & CIS Ultra High-Performance (UHP) Tyre Market.

 

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Europe & CIS Ultra High-Performance (UHP) Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Two-wheeler), By Demand Category (OEM, Replacement), By Country, By Competition, 2020-2030F

Automotive | Jul, 2025

Growing demand for premium vehicles, rising motorsport and tuning culture, and increasing consumer preference for performance-enhancing tires are the factors driving the market.

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