Alternative Cancer Therapeutics Market is expected to grow at 9.62% through 2030F

The increasing prevalence of cancer is expected to drive the growth of global alternative cancer therapeutics market in the forecast period, 2026-2030.

According to TechSci Research report, “Alternative Cancer Therapeutics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F” Global Alternative Cancer Therapeutics Market was valued at USD 15.65 billion in 2024 and is expected to reach USD 26.94 billion by 2030 with a CAGR of 9.62% during the forecast period. This can be ascribed to the increasing government initiatives to promote the adoption of alternative cancer therapeutics along with regulatory norms related to the right to health in all types of therapies. The growing disposable incomes and greater government spending on healthcare systems in the developing regions especially in North America and Europe are expected to create lucrative opportunities for alternative cancer therapeutics market growth in the coming years. Besides, the growing popularity of alternative cancer therapeutics and the healthcare insurance companies offering the coverage of alternative cancer therapies to the patients will drive the market growth over the years. The growing awareness among consumers regarding the availability of different complementary therapies that are free from any complications and side-effects is expected to drive the market growth significantly during the forecast period.

However, side effects associated with alternative therapies may slow down the growth of the global alternative cancer therapeutics market in the forecast period. Also, a lack of awareness about new alternative therapies for the treatment of different types of cancers in emerging countries can further restrict the growth of the global alternative cancer therapeutics market. Similarly, the high cost and diagnosis and treatment for cancer can further restrict the growth of the market during the forecast period.

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Global Alternative Cancer Therapeutics market can be segmented by therapy type, disease type, end users, region, and competitive landscape.

Based on the therapy type, Hormone therapies are emerging as the fastest growing segment in the global alternative cancer therapeutics market, driven by their increasing adoption in treating hormone-sensitive cancers such as breast and prostate cancer. This growth is fueled by their proven clinical efficacy and targeted mechanism of action, which involves blocking or modifying the hormones that contribute to cancer progression. Therapies like selective estrogen receptor modulators (SERMs) and aromatase inhibitors are becoming integral components of modern cancer treatment strategies due to their ability to deliver effective outcomes with fewer side effects compared to more invasive treatments. While acupuncture and dietary supplements are gaining traction for their supportive benefits—such as pain relief, nausea reduction, and immune support—they play a complementary rather than curative role. Acupuncture is often used to improve quality of life during cancer treatment, and dietary supplements are commonly integrated to enhance overall health. However, these alternatives lack the robust scientific validation that hormone therapies offer in directly combating cancer. As a result, hormone therapies are witnessing accelerated growth and are expected to lead the expansion of the alternative cancer therapeutics market in the coming years.

Based on region, Asia-Pacific is the fastest-growing region in the global alternative cancer therapeutics market due to several key factors. The region is witnessing a significant rise in cancer incidence, driven by aging populations, lifestyle changes, urbanization, and increased exposure to risk factors such as smoking, poor diet, and pollution. Additionally, growing healthcare awareness and government initiatives aimed at improving cancer care infrastructure are boosting demand for both conventional and alternative therapies. Countries like China, India, and Japan are making substantial investments in healthcare technologies and research, while also expanding access to integrative oncology services. The rising acceptance of complementary treatments such as herbal medicine, acupuncture, and traditional systems like Ayurveda and Traditional Chinese Medicine (TCM) is further propelling market growth. Moreover, increasing disposable incomes, improving health insurance coverage, and the expansion of medical tourism in the region are enhancing the accessibility and affordability of alternative cancer treatments, making Asia-Pacific a dynamic growth hub.

Major companies operating in the global alternative cancer therapeutics market are:

• Innovative Medicine, LLC
• Northwest Natural Health Clinic
• Immunotherapy Institute
• Georgia Cancer Specialists
• Holistic Bio Spa
• Johnson & Johnson
• Celgene Corporation
• Astellas Pharma, Inc.
• Novartis AG
• Merck KGaA

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“North America was expected to dominate the Global Alternative Cancer Therapeutics market on account of growing adoption of alternative medicines by patients and decreasing  dependency on the modern medicines. Similarly, growing healthcare initiatives and awareness campaigns taken by government organizations in order to educate people and healthcare professionals about new alternative therapies such as acupuncture will further boost the growth of the market over the years. Furthermore, growing adoption of new treatments such as yoga and acupuncture for the treatment of cancer is anticipated to drive the growth of the market over the years. Besides, the growing number of new companies in the market and technological advancements in the development of new therapies for the treatment of cancer and growing approval of new therapies and their successful commercialization in the market are further expected to create lucrative opportunities for market growth,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Alternative Cancer Therapeutics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Therapy Type (Hormone Therapies, Acupuncture and Dietary Supplements, Others), By Disease Type (Gastrointestinal, Lung Cancer, Breast Cancer, Colorectal Cancer, Leukemia, Lymphoma, Melanoma, Prostate Cancer, Others), By End Users (Hospitals and Clinics, Cancer and Radiation Therapy Center, Home Care, Others), By Region, and Competition 2020-2030F”, has evaluated the future growth potential of global alternative cancer therapeutics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global Alternative Cancer Therapeutics market.

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