Apple may deploy OLED displays in its upcoming phones

United States: Apple Inc., a premium phone manufacturer is working on its upcoming smartphone, iPhone 8 and iPhone 7S. According to the sources, the company is planning to deploy Active-Matrix-Organic-Light-Emitting-Diode (AMOLED) technology in its upcoming smartphone models. Apple Inc. was earlier using LCD displays in its phones.

Apple Inc. is planning to source the OLED displays from the leading manufacturers; and Samsung Display is its first priority, according to the sources. However, the company is also considering LG Display and Japan Display as OLED display suppliers.

TechSci Research depicts, the increasing manufacturing of OLED displays across the world especially in countries such as China, Taiwan and South Korea is driving the OLED Display technology market. Companies such as Samsung Display ad LG Displays are taking the lead and supply displays to the prominent smartphone manufacturers.

According to the recently published report by TechSci Research, “China OLED Market By Type (Displays and Lighting), By Application (Smartphones, Tablets & Notebooks, Televisions Commercial, Residential, Automotive, Industrial and Others), Competition Forecast and Opportunities, 2011 – 2021 discusses that the OLED market in China is projected to grow at a CAGR over 38% during 2016 - 2021. OLED displays accounted for the majority share in China’s OLED market, on account of their rising adoption in smartphones, tablets, MP3/MP4 players, automotive applications and defense sector. Light weight, better color performance, less power consumption, high brightness, etc., are few of the advantages driving increase in penetration of these OLED displays in China. OLED displays accounted for a lion’s share in China OLED market, due to rising use of these displays in smartphones, tablets and notebooks. Anticipated growth in demand for consumer electronics in the coming years is projected to increase the deployment of AMOLEDs.