Industry News

Pirelli commends its OE connections at Geneva Motor Show

Switzerland: As per the executives of Pirelli, the tire company has been following the market strategy of Homologation, which is basically the process of developing and certifying a tire as approved original equipment for a passenger car at the Motor event held at Geneva.

At the event, the company executive declared about its new P Zero tire model, which is yet to be officially launched in early April 2016, however, the tire has already gained popularity among 56 Original Equipment (OE) homologations. These homologations include few of the renowned passenger car brands of the industry, such as McLaren 570S GT, Pagani Huayra BC, Lamborghini Centenario and Giugiaro Italdesign GTZero concept car.

As per the general manager of operation (Pirelli), Gregorio Borgo, the company is offering the right product to the right user in the industry. The company is also offering these tires to be fitted in the new Maserati, Lamborghini and Ferrari car models. Moreover, with the launch of this new tire, the company would have a total of 10 P Zero tires available in the market.

The company proudly claimed that the new product would be available in three varied models designed for three different type of passenger cars. The first would be the top range sports cars, second being the high performance sedan cars and third would be for supercars (P Zero Corsa).

At the event, the general manger of Pirelli also claimed that with the recent add-on homologations by Pirelli tires, the company has moved ahead of Continental A.G. and many others as well. Mr. Bogo stated that the market of premium cars is anticipated to hasten by sevenfold through 2000-2020, wherein, Pirelli is likely to mark its presence with its new innovative products.

According to a recent report published by TechSci Research, “Switzerland Tyre Market Forecast and Opportunities, 2020” the country holds a motorization rate of almost 600 vehicles as of 2013, consequently signifying considerable demand for tires in the replacement market. Also, the tire market of the country is dominated by the lion’s share of passenger cars in the country. With the planned innovation claimed by Pirelli about P Zero at the event hosted in the country, the company is likely to grow its brand penetration across Switzerland.

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