India Water Purifier Market to Grow with a CAGR of 14.24% through 2029
India Water Purifier Market continues to thrive due to
factors such as growing awareness of the importance of safe drinking water,
rising disposable incomes, and increasing urbanization.
According to TechSci Research report, “India Water
Purifier Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the India Water Purifier Market stood at USD 949.32 million
in 2023 and is anticipated to grow with a CAGR of 14.24% in the forecast
period, 2025-2029. The India water purifier market has undergone significant
transformations in recent years, driven by a confluence of factors such as
increasing awareness of water quality, rising health consciousness, and
advancements in water purification technologies.
The India water purifier market has experienced robust
growth, propelled by the escalating demand for clean and safe drinking water.
With water contamination issues prevalent across the country, consumers are
recognizing the imperative of investing in reliable water purification
solutions. As of the latest available data, the market size has witnessed a
steady expansion, and industry experts anticipate sustained growth in the
coming years.
Browse over 28 market data Figures spread
through 113 Pages and an in-depth TOC on "India Water Purifier Market”
The market's growth is attributed to a combination of
urbanization, increasing disposable income, and a growing emphasis on health
and wellness. Urban areas, in particular, have emerged as key contributors to
the market's expansion, driven by factors such as deteriorating water quality,
greater awareness, and lifestyle changes. Several drivers propel the growth of
the water purifier market in India. Increasing awareness of water quality
issues is a primary driver, with consumers becoming more cognizant of the
contaminants present in their drinking water. Waterborne diseases and a
heightened focus on health-conscious living contribute to the demand for water
purifiers that can effectively eliminate bacteria, viruses, and pollutants.
Government initiatives and regulations have played a
pivotal role in shaping the market. Programs promoting community-level water purifiers
in rural areas and the implementation of quality standards by the Bureau of
Indian Standards (BIS) have bolstered consumer confidence in water purification
technologies. Technological advancements are another major driver, with
manufacturers continuously innovating to develop more efficient and
user-friendly water purifiers. Advanced filtration technologies like reverse
osmosis, ultraviolet purification, and smart features such as real-time
monitoring are influencing consumer choices.
The water purifier market in India is witnessing a
shift towards subscription-based models and enhanced after-sales services.
Manufacturers are offering subscription plans that include regular maintenance,
filter replacements, and periodic servicing. This trend addresses the common
challenge of consumers neglecting the maintenance of their water purifiers,
which can impact their efficiency over time. Environmental sustainability has
become a crucial consideration in the design and manufacturing of water
purifiers. Consumers are increasingly conscious of the environmental impact of
their choices and are seeking eco-friendly water purification solutions.
Manufacturers are responding by developing products with features that reduce
water wastage, utilize energy-efficient technologies, and incorporate
recyclable materials.
The integration of smart technology into water
purifiers is a significant trend in the market. Smart water purifiers come
equipped with features such as real-time water quality monitoring, filter
replacement alerts, and remote operation through smartphone apps. These
innovations enhance user convenience and ensure that consumers have access to
the latest information about the status of their water purification system.
India Water Purifier market is segmented into filter type,
end use, sales channel, regional, and company.
Based on the type, The countertop water purifier
dominated the market in 2023 with market share of around 72%. Countertop water
purifiers are gaining dominance in the Indian market due to several compelling
factors. First and foremost, these compact and portable units align with the
urban lifestyle prevalent in many Indian households, where space constraints
are a significant consideration. The countertop design eliminates the need for
additional installation, making it a convenient choice for consumers looking
for hassle-free solutions.
Based on region, The north region dominated the market
in 2023 with market share of around 34%. The dominance of the North region in
the India water purifier market can be attributed to a combination of
geographical, socio-economic, and environmental factors. Geographically, the
North region often faces water quality challenges, including high levels of
dissolved impurities and contaminants. This heightened awareness of
water-related issues has spurred a proactive approach among consumers in
seeking reliable water purification solutions.
Major companies operating in India Water Purifier Market
are:
- Eureka Forbes Limited
- KENT RO Systems Ltd.
- Hindustan Unilever Limited
- A.O. Smith India Water Products Pvt.
Ltd.
- Livpure Smart Homes Private Limited
- ZeroB (Ion Exchange (India) Ltd.)
- Havells India Limited
- Blue Star Limited
- BRITA India Water Solutions Pvt.
Ltd.
- 3M India Limited
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“The India water purifier market has witnessed
significant growth in recent years, driven by escalating concerns about water
quality and a rising awareness of health and hygiene. With an increasing
population and urbanization, there is a growing demand for clean and safe
drinking water. The market has responded with innovative technologies and
advanced filtration systems, appealing to consumers seeking efficient water
purification solutions. Government initiatives promoting access to safe
drinking water have also contributed to the market's expansion. As a result,
both domestic and industrial segments are experiencing a surge in demand,
indicating a positive trajectory for the India water purifier market.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“India Water Purifier Market –Industry Size, Share,
Trends, Opportunity, and Forecast, Segmented, By Type (Counter Top, Floor
Standing, Under Sink, Gravity, Others (Pitchers, Faucet Mount, etc.)), By End
Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets,
Multi-Branded Stores, Exclusive Stores, Online, Others (Direct Sales, etc.)),
By Region, By Competition, 2019-2029, has evaluated the future growth potential of India
Water Purifier market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in India Water Purifier
market.
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