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India Water Purifier Market to Grow with a CAGR of 14.24% through 2029

India Water Purifier Market continues to thrive due to factors such as growing awareness of the importance of safe drinking water, rising disposable incomes, and increasing urbanization.


According to TechSci Research report, “India Water Purifier Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the India Water Purifier Market stood at USD 949.32 million in 2023 and is anticipated to grow with a CAGR of 14.24% in the forecast period, 2025-2029. The India water purifier market has undergone significant transformations in recent years, driven by a confluence of factors such as increasing awareness of water quality, rising health consciousness, and advancements in water purification technologies.

The India water purifier market has experienced robust growth, propelled by the escalating demand for clean and safe drinking water. With water contamination issues prevalent across the country, consumers are recognizing the imperative of investing in reliable water purification solutions. As of the latest available data, the market size has witnessed a steady expansion, and industry experts anticipate sustained growth in the coming years.


Browse over 28 market data Figures spread through 113 Pages and an in-depth TOC on "India Water Purifier Market


The market's growth is attributed to a combination of urbanization, increasing disposable income, and a growing emphasis on health and wellness. Urban areas, in particular, have emerged as key contributors to the market's expansion, driven by factors such as deteriorating water quality, greater awareness, and lifestyle changes. Several drivers propel the growth of the water purifier market in India. Increasing awareness of water quality issues is a primary driver, with consumers becoming more cognizant of the contaminants present in their drinking water. Waterborne diseases and a heightened focus on health-conscious living contribute to the demand for water purifiers that can effectively eliminate bacteria, viruses, and pollutants.

Government initiatives and regulations have played a pivotal role in shaping the market. Programs promoting community-level water purifiers in rural areas and the implementation of quality standards by the Bureau of Indian Standards (BIS) have bolstered consumer confidence in water purification technologies. Technological advancements are another major driver, with manufacturers continuously innovating to develop more efficient and user-friendly water purifiers. Advanced filtration technologies like reverse osmosis, ultraviolet purification, and smart features such as real-time monitoring are influencing consumer choices.

The water purifier market in India is witnessing a shift towards subscription-based models and enhanced after-sales services. Manufacturers are offering subscription plans that include regular maintenance, filter replacements, and periodic servicing. This trend addresses the common challenge of consumers neglecting the maintenance of their water purifiers, which can impact their efficiency over time. Environmental sustainability has become a crucial consideration in the design and manufacturing of water purifiers. Consumers are increasingly conscious of the environmental impact of their choices and are seeking eco-friendly water purification solutions. Manufacturers are responding by developing products with features that reduce water wastage, utilize energy-efficient technologies, and incorporate recyclable materials.

The integration of smart technology into water purifiers is a significant trend in the market. Smart water purifiers come equipped with features such as real-time water quality monitoring, filter replacement alerts, and remote operation through smartphone apps. These innovations enhance user convenience and ensure that consumers have access to the latest information about the status of their water purification system.

India Water Purifier market is segmented into filter type, end use, sales channel, regional, and company.

Based on the type, The countertop water purifier dominated the market in 2023 with market share of around 72%. Countertop water purifiers are gaining dominance in the Indian market due to several compelling factors. First and foremost, these compact and portable units align with the urban lifestyle prevalent in many Indian households, where space constraints are a significant consideration. The countertop design eliminates the need for additional installation, making it a convenient choice for consumers looking for hassle-free solutions.

Based on region, The north region dominated the market in 2023 with market share of around 34%. The dominance of the North region in the India water purifier market can be attributed to a combination of geographical, socio-economic, and environmental factors. Geographically, the North region often faces water quality challenges, including high levels of dissolved impurities and contaminants. This heightened awareness of water-related issues has spurred a proactive approach among consumers in seeking reliable water purification solutions.


Major companies operating in India Water Purifier Market are:

  • Eureka Forbes Limited
  • KENT RO Systems Ltd.
  • Hindustan Unilever Limited
  • A.O. Smith India Water Products Pvt. Ltd.
  • Livpure Smart Homes Private Limited
  • ZeroB (Ion Exchange (India) Ltd.)
  • Havells India Limited
  • Blue Star Limited
  • BRITA India Water Solutions Pvt. Ltd.    
  • 3M India Limited


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“The India water purifier market has witnessed significant growth in recent years, driven by escalating concerns about water quality and a rising awareness of health and hygiene. With an increasing population and urbanization, there is a growing demand for clean and safe drinking water. The market has responded with innovative technologies and advanced filtration systems, appealing to consumers seeking efficient water purification solutions. Government initiatives promoting access to safe drinking water have also contributed to the market's expansion. As a result, both domestic and industrial segments are experiencing a surge in demand, indicating a positive trajectory for the India water purifier market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

India Water Purifier Market –Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Type (Counter Top, Floor Standing, Under Sink, Gravity, Others (Pitchers, Faucet Mount, etc.)), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, Others (Direct Sales, etc.)), By Region, By Competition, 2019-2029, has evaluated the future growth potential of India Water Purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Water Purifier market.


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