Kate Spade Ventures in India

India: The premium American fashion company, Kate Spade Newyork has forayed into Indian market with Reliance Brand Ltd, a subsidiary of Reliance Industries Group. The company signed a long-term distribution and retail license agreement with Reliance Brand Ltd.

Under the terms of the agreement, Reliance Brands will have the exclusive distribution rights to the Kate Spade New York brand in the country. Kate Spade and Co. has four categories—women’s, men’s, children’s and home. This comes as a latest addition to Reliance Brands portfolio which comprises of brands like Steve Madden, Thomas Pink, Brooks Bro’s, Diesel and Super Dry. The company will establish a network of stand-alone stores across major Indian cities, starting later this year.

With India’s rapid development and increasingly aspirational consumers, the American brand see significant growth opportunities in the region, in the long term. Furthermore, this is in line with company’s geographical expansion drive.

According to TechSci Research, India has huge opportunities in premium fashion category as country is witnessing a rapid rise in numbers of affluent customers and millennials who want global and sophisticated products. Besides, Reliance has experience and enjoys success in launching premium brands and this can help Kate Spade to successfully tap into Indian premium fashion category.