Hard Seltzer Market is anticipated to grow at a CAGR of 13.09% through 2031
Rising demand for low alcohol content products
with increasing health issues drives the global hard seltzers market during the
projected period.
According to TechSci Research report, “Hard Seltzer
Market – Global Industry Size, Share, Trends, Competition, Opportunity, and
Forecast, 2021-2031F” The Global Hard Seltzer Market will grow from
USD 23.29 Billion in 2025 to USD 48.72 Billion by 2031 at a 13.09% CAGR owing
to a growing shift towards the preference for lesser intake of alcohol. Hard
seltzer, a mixture of carbonated water, alcohol, and fruit flavoring, hard
seltzer is most frequently sold in cans for mobility. The flavor options vary
by brand and include more sophisticated flavor combinations, including melon
basil, lemon agave hibiscus, cucumber peach. More traditional flavors include
black cherry, lime, and ruby grapefruit.
A hard seltzer falls in between alcopops and sugar-free
sparkling water. From the perspective of Gen Z customers, the variety of
alcoholic beverages is reasonably necessary with the growing offers in the
flavors. Furthermore, it is strategically significant to add alcoholic
beverages to Coca Cola product’s lineup since they can grow and have the power
to boost sales and profitability. Drizly is the largest e-commerce alcohol
marketplace in North America, which lists over 900 pre-mixed cocktail brands.
Drizly has monitored the following increase in Ready-to-Drink offers from June
2019 to June 2022. For instance, Hard Seltzer Brands witnessed a 540% increase,
Hard kombucha brands saw a 230% increase, Hard Tea brands saw a 160% increase,
and Pre-mixed cocktail brands by 157% increase.
The hard seltzer market is segmented on the product ABV
Content, packaging, distribution channel, and region. The distribution channel
segment is divided into on-trade, supermarkets/hypermarkets, specialty stores,
online and others (convenience stores, etc.). The segment's growth is
anticipated to be boosted by several factors, including an increase in the
variety of products, dedicated preference for a keto-friendly diet, rise in
environmental concern and the penetration of e-commerce platforms.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on the "Global
Hard Seltzer Market."
Among product ABV Content, the market is segregated into
Equals to 5%, Less than 5%, and More than 5%. Among these, the most developed
market for hard seltzer by ABV content is more than 5%, commanding a
significant market share. According to hard seltzer market data, the ABV
Content of more than 5%, which accounted for around one-third of the global
hard seltzer market share in 2021, is predicted to maintain its position during
the forecast period. This is mainly due to the rise in customers switching from
alcoholic beverages, including beer, wine, and spirits, to hard seltzer with
more than 5% ABV. Most manufacturers create a standard proportion of hard
seltzer ingredients, which is 5% ABV.
Due to its commercial advantages like durability, use of
multi-color printing, convenience, and sustainability, moreover the growing
preference for the cans segment as packaging is high among its manufacturers is
influencing the cans segment growth. Therefore, the cans segment has been
steadily increasing its share in the global hard seltzer market in terms of
packaging. It is anticipated that this trend will continue throughout the
forecast period. Additionally, these containers don't require any additions,
while retaining their natural flavor and not losing their nutritional qualities
for a long time.
Key market players in the hard seltzer market
include:
- Anheuser-Busch
Companies LLC
- Boston
Beer Company
- Molson
Coors Beverage Company
- Diageo
North America Inc.
- Mark
Anthony Brands International
- E.
& J. Gallo Winery (High Noon Spirits Company)
- Heineken
USA Incorporated
- Oskar
Blues Brewery Holding Co LLC
- Constellation
Brands, Inc.
- San
Juan Seltzer Inc.
Considering demographics, US millennials are the product's
most prominent users. Less than 10% of drinkers perceive hard seltzers as a
beer subcategory. In comparison, 60% and 70% of millennial drinkers of the
legal drinking age (over 21) view them as a distinct category. It's interesting
to note that 75% of people who use hard seltzer also consume beer, which is
perhaps why beer manufacturers developed their hard seltzer products, such as
Bud Light Seltzer and Corona Seltzer.
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" The category has grown highly competitive due
to several local, national, and international brands on store shelves. However,
the category didn't provide much variation or innovation regarding flavor
profiles and ingredients, until recently. The companies are more focused on new
addition within the market, which is expected to influence the popularity of
this market in the forecasted period.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
"Hard Seltzer Market – Global Industry
Size, Share, Trends, Opportunity, and Forecast, Segmented By ABV Content
(Equals to 5%, Less than 5%, and More than 5%), By Packaging (Bottle, Cans), By
Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores,
Online and Others (Convenience Stores, etc.)), By Region, Competition
2021-2031F", has evaluated the future growth
potential of hard seltzers and provides statistics and information on
market structure, size, share, and future growth. The report is intended to
provide cutting-edge market intelligence and help decision-makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in hard seltzers globally.
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