Eye Makeup Market is anticipated to grow at a CAGR of 5.82% through 2031
The rising demand for eye visibility and wide
variety of colors with long-lasting formulations are the leading factors
driving the global Eye Makeup Market during the projected period.
According to TechSci Research report, “Eye Makeup –
Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast,
2021-2031F” The Global Eye Makeup Market will grow from USD 20.03
Billion in 2025 to USD 28.12 Billion by 2031 at a 5.82% CAGR. With very little
expense and risk, mascara makes lashes appear thicker and improves the overall
appearance of the eyes. While the eyelash lifting procedures involve a risky,
difficult, and expensive process, Mascaras are easier to use than lash
extensions. Due to the ease of application and removal, waterproof mascara is
anticipated to expand more than ordinary mascara soon.
The growth of online shopping and the accessibility of
high-speed Internet are driving the rise of the global skin lightening market..
An increase in social media users on the majority of social media platforms
like Instagram, Facebook, YouTube, and Twitter is another factor equally
contributing in the eye makeup market.. Access to a variety of items'
information and having them available on a single platform (such as
descriptions, specifications, brands, etc.) contributes to the rise of this
market. Similarly, the recent rise in social media influencers sharing their
beauty procedures has also raised the demand for eye makeup.
Social media's explosive expansion in the past few years
has significantly benefited the market. Brand ambassadors and celebrities have
helped manufacturers expand the reach of their marketing efforts through social
media channels like Instagram, Facebook, YouTube, Pinterest, Twitter, and
beauty blogs. These digital channels educate consumers and increase product
demand through product-focused beauty training. Because companies may now
communicate with consumers directly, consumers are more likely to test new
products. "Smoky eyes" and "glitter eyeshadow" were two of
the top five cosmetic products searched for on Google in 2018.
Additionally, the market has undergone a significant shift
as a result of consumer demand for products made of water-resistant ingredients
For instance, Loreal, the manufacturer of Maybelline mascara, Lancôme skincare,
and other products, will see a growth of 9.1% in 2022, with sales accounting to
USD 9.65 billion with organic sales rise of 8.3%. A sizable portion of this
market's consumer base was made up of the expanding number of millennial women.
Additionally, a dramatic increase in demand for cosmetics is explained by the
growing population of working-class women. Women are now able to spend more on
personal care items due to financial independence. A further factor driving the
need for cosmetics among female employees is the fast-expanding corporate
sector or the formal organized sector, with the increase in beauty
consciousness.
The millennial generation is always keen to try out
interesting and difficult hobbies. Another factor is the population expansion
happening in many parts of the world with an edge towards the cosmetics for the
eyes. Eye makeup fundamentally gives excellent incentives in the form of power,
guarantees of returns, and bonuses. This is a kind of entertainment and a
method to pass the time projected to lead to outstanding demand for eye makeup
services over the anticipated timeframe.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on the " Global
Eye Makeup Market."
The online channel, which offers retailers
alternatives to the traditional shop by exhibiting numerous products on a
single platform with their specs, brands, and other features, is experiencing
the fastest pace
The Eye Makeup Market is segmented based on product types,
nature, price range and distribution channel.
Based on product types, the market is divided into
eyeshadow, eyeliner, false eyelashes, kajal, and others (mascara, eye pencil,
and eyebrow gel). Based on nature, the market is further divided into chemical,
natural, organic and halal.
Based on price range, the market is further divided in to
high, medium, and low.
Based on sales channels, the market is fragmented into
specialty stores, exclusive stores, hypermarket & supermarket, online
channels, others (direct, distributors & dealers). Two factors that are
projected to accelerate the growth of the online market are the rising internet
usage and the adoption of e-commerce platforms. Along with making online
shoppers feel more comfortable, features like product comparison, clear product
descriptions, and straightforward exchange and refund alternatives are
improving sales.
Key market players in the Eye Makeup Market
include:
- L’Oréal
S.A
- The
Estée Lauder Companies Inc.
- The
Procter & Gamble Company
- Shiseido
Company Limited
- Avon
Products Inc
- Unilever
plc
- Colorbar
Cosmetics Pvt Ltd
- Huda
Beauty Limited
- Revlon
Inc.
- Chanel
S.A.
Governments in various nations have ordered total lockdowns
because to the coronavirus disease (COVID-19), causing supply chain
disruptions. Advantageously, E-commerce platforms have evolved into a
convenient and hassle-free purchasing alternative for customers in line with
this. The COVID-19 pandemic has decreased discretionary expenditure, but the
sales of cosmetics and other personal care products are projected to rise soon.
For instance, sales of cosmetics category known as eye makeup are predicted to
reach more than USD82 million in the United States in 2021, according to a
report by McKinsey & Company.
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"Product creation and packaging formats are
significant trends that will severely impact the growth over the anticipated
specified timeframe. Today, people are influenced by social and cultural
importance. Young people are extremely fascinated by eye makeup. The younger
generation is looking for organic products and, and thankfully, adoption of
long-lasting products and a wide assortment of products are available. The
market is expanding because there are varieties available in the market to
fulfil the needs of the customers, as well as growing trends of online
purchasing.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
"Eye Makeup Market – Global Industry Size,
Share, Trends, Opportunity, and Forecast, Segmented By Product Types
(Eyeshadow, Eyeliner, False Eyelashes, Kajal, and Others (Mascara, Eye Pencil,
and Eyebrow Gel)), By Nature (Chemical, Natural, Organic and Halal) By Price
Range (High, Medium and Low), By Distribution Channel (Specialty Stores,
Exclusive Stores, Hypermarket & Supermarket, Online Channels, Others
(Direct, Distributors & Dealers etc.)), By Region, Competition
2021-2031F", has evaluated the future growth
potential of skin lightening products and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in eye makeup market globally.
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