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Bridgestone Canada Inc. (Bridgestone) announced the expansion of its tire manufacturing facility in Joliette

With an investment of approximately USD250 million, Bridgestone is planning to increase its daily production to 20,000 tires per day by 2023.

Canada: Bridgestone Canada Inc. (BSCA), a subsidiary of Bridgestone Americas Inc. (BASM) announced the expansion plan for its passenger and light truck tire manufacturing facility in Joliette, Quebec. With an investment of USD250 million, multi-phase expansion of the facility is expected to break ground in 2016. This planned investment would help the plant to meet market demand for larger diameter tires that fit pickup trucks and SUVs. Also, it would help in increasing the productivity and enhance the company competitive position. Furthermore, the overall project will help increase the plant’s production capacity from 3,000 tires per day to 20,000 tires per day by 2023.

Robert Verreault, Joliette plant manager said, “Our investment in updated equipment and improved manufacturing processes reflects our ongoing commitment to identifying new, cost-effective and innovative ways to serve consumers, dealers and original equipment manufacturers,” He further added, “Canada continues to represent an important market for our company, and this investment represents a tremendous opportunity for Bridgestone in Joliette, the Lanaudiere region and the North American markets by enhancing the long-term viability of this facility.”

The recent report published by TechSci Research, Canada Tyre Market Forecast and Opportunities, 2020” indicated that tyre market in Canada is being dominated by passenger car tyre segment, while commercial vehicle tyre segment is forecast to witness high growth rate. Large passenger car fleet size, increased per capita income and rising sales of hybrid vehicles are expected to fuel growth in Canada tyre market. Further, TechSci Research projects that that this expansion would help Bridgestone to increase its market share in the Canada tyre market during the forecast period.

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