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Mahindra and Mahindra Consolidates Agri Business

Mahindra transfers its agri business to Mahindra Subhlabh Services Ltd

Mahindra and Mahindra, India’s homegrown diversified group is consolidating its agri business under one entity. Company’s board of Directors approved a proposal to transfer its agri business to Mahindra Shubhlabh Services Ltd (MSSL). The agri business of the company includes crop care, seeds, pulses, edible oils, basmati rice, potato, potato flakes and dairy.

The company aims to revolutionize agriculture value chain by working on its long term vision of delivering “FarmTech Prosperity”. The group has multiple businesses under different entities; and bringing them all together would provide the right environment to maximize synergies and create value for all stakeholders. The agri business would have three brands named Samriddhi for selling of agri inputs, Saboro for high quality fruits, and NuPro for pulses and edible oils.

According to TechSci Research, Agri business in India has ample opportunities as about 50% of India’s population is dependent on agriculture. Agri business lacks innovation and Mahindra’s endeavor is expected to give a boost to the sector. Its businesses have been one of the largest exporters of the fruit from India to Europe, Middle East, Russia and South East Asia; and this existing distribution with new consolidation is projected to give a momentum to India’s exports in agri products which has not been at par. 

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