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Blue Star targets 12% market share in the Room ACs segment by 2017

India: India's leading air conditioning and commercial refrigeration company, Blue Star is targeting 12 per cent market share in room air conditioning by value terms. Currently, in India the room air conditioner market is growing by 10 per cent and Blue Star is rising by 20 per cent by contributing 10 per cent value share in that segment. The company has 5 manufacturing plants and planning to spread out two more manufacturing facilities one in Jammu and the other one in Andhra Pradesh by investing INR215 crore.

Jammu’s facility will get open by March, 2017 and another one in Andhra will get open by March, 2018, The company is having 70 stores and planning to increase it to 100

According to TechSci Research, the company should concentrate on its marketing campaign and side by side should attempt to acquire novel products which would aid the company gets their market share. Presently the company is following lively, competitive atmosphere and should go along with this strategy which would serve the company in growing for future years as comfortably.

According to Techsci Research report “India Air Conditioners Market Forecast and Opportunities, 2020”, the Indian air conditioners market is projected to grow at a CAGR of over 10% during 2015-20. Accounting for a lion’s share of the air conditioners market, the split air conditioners segment was the highest revenue generator, followed by VRFs and window air conditioners in 2014. The market share of window air conditioners has been going down over the utmost few years on account of diminishing the price gap compared to split ACs, due to which many leading companies such as Samsung and LG have exited from the windows, air conditioning segment while other major companies like Voltas, Daikin, Blue Star, etc., have brought down the production of window air conditioners in the rural area.

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