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Kalyan jewelers to go online partnering with Flipkart to sell jewellery online

India: Kerala-based jewellery brand has entered into a partnership with an e-commerce major, Flipkart, to sell its products online. Kalyan jewelers is one of the leading brands across India and mainly deals in gold and diamond jewellery.

These jewellery products would be available online from 12th February and the portfolio includes popular designs in gold and diamond encompassing rings, pendants, earrings and necklaces ranging between INR 3,500 to INR 2,00,000.

The company’s managing director stated that the online jewellery sale is growing at more than 70% per annum which is valued at more than INR 1200 Crores. The company has planned to target the online gifting segment costumers and over a thousand designs will be available online through Flipkart.

The jewellery available online would be Hallmarked gold and certified diamond jewellery which would ensure customer confidence.

According to TechSci Research, this move would ensure the increasing market share of Kalyan Jewelers and also, would increase the product visibility. This strategic initiative would also benefit Flipkart by adding new segments into its product portfolio and will help Flipkart to maintain its market presence.

According to a recent report published by TechSci ResearchIndia E-commerce Market Forecast & Opportunities, 2020” the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.

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