Amazon invests INR1980 crores in Indian Online Retail Space

India: India’s largest e-tailer, Amazon, has invested INR1980 crores this year in Indian online retail space to boost up its activities in the competitive India online retail industry. The firm has already invested around INR6,700 crores since January 2015.

India’s positive sign of growth of Online retail sector prompted Amazon to invest in Indian market. Company’s main aim for investment is to improve its logistics, warehousing and marketing activities to maintain its dominant position in the Indian market. Amazon’s sellers sold more in last quarter of 2015 than in all four quarters combined in 2014.

According to TechSci research, Amazon’s investment in India clearly shows that Amazon does not wants to lose its share in Indian market unlike in China. Investment will also help them to add more products, sellers and merchants and thereby, maintaining its dominant share in the Indian online retail market.

According to a recent report published by TechSci Research “India E-commerce Market Forecast & Opportunities, 2020” the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.