Press Release

Saudi Arabia Automotive Head-Up Display (HUD) Market to be dominated by Windshield HUD through 2027

Growing construction of smart cities and the introduction of new projection technologies are driving the demand for Saudi Arabia automotive head-up display (HUD) market through the forecast period, 2023-2027.

According to TechSci Research report, Saudi Arabia Automotive Head-Up Display (HUD) Market By Region, Competition Forecast & Opportunities, 2027, the Saudi Arabia automotive head-up display (HUD) market is expected to witness an impressive CAGR in the forecast period, 2023-2027. A head-up display is a type of projection unit that projects a bright light video or image over a transparent surface. They are installed in automobiles to ensure no distraction while driving an automobile and display critical information for a smoother driving experience. The automotive head-up display gives vehicle speed, road signs, turn-by-turn navigation, and blind-spot warnings. With the rise in population and vehicles on the road, the driving conditions are becoming more challenging. The automotive head-up display provides information, thereby improving vehicle and passenger safety.

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However, the high cost of advanced automotive head-up displays and the requirement for ample cockpit space may restrain the Saudi Arabia automotive head-up display (HUD) market growth in the forecast period.

The Saudi Arabia automotive head-up display (HUD) market is segmented into type, technology, vehicle type, demand category, regional distribution, and competitive landscape.

Based on type, the market is bifurcated into windshield HUD and Combiner HUD. The windshield HUD segment is expected to account for significant market share over the forecast period. Windshield HUDs are used in passenger cars, and it is an advanced version of the technology. It is offered as a standard feature in luxury car variants and also as an optional feature in mid-segment vehicle variants. Manufacturers are focusing on cost optimization of the automotive head-up display to make it possible to be integrated into other automobiles.

Based on technology, the market is divided into augmented reality and conventional. The conventional technology segment is expected to dominate the market through the forecast period as it has lower installation costs as compared to its counterpart and a surge in the importance of vehicle and passenger safety among consumers. The majority of automobile manufacturers prefer to install conventional technology-based HUDs as they provide a transparent and better view of the surroundings.

Based on vehicle type, the market is divided into passenger car and commercial vehicle. The passenger car segment is expected to hold the largest market share in the forecast period. The high production and sales of passenger cars and intense competition among the market players make automobile manufacturers adopt advanced technologies. Also, the rise in demand for premium and comfort features in automobiles is making the original equipment manufacturers provide such advanced features in automobiles.

Based on the demand category, the market is divided into OEM and aftermarket. The aftermarket segment is expected to capture the highest market share in the next five years due to the growing popularity of used cars and the ongoing automobile customization trend among consumers. Additionally, the growing popularity of the online sales channel, which allows the customer to buy an automotive head-up display and install it by themselves or by hiring a technician, is expected to influence the market demand.

Major market players operating in Saudi Arabia automotive head-up display (HUD) market are:

·         Continental AG

·         Visteon Corporation

·         Harman International Industries, Inc.

·         TomTom NV

·         Robert Bosch GmbH

·         Denso Corporation

·         Yazaki Corporation

·         Aptiv Plc

·         Panasonic Corporation

·         BAE Systems plc       

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“The growing consumer awareness about vehicle and passenger safety and the integration of advanced technologies in automobiles to obtain real-time information is expected to accelerate the demand for connected cars. Smart cars can be connected with smart devices, which improves the driver's convenience and comfort by providing remote control to the driver. The construction of smart cities in Saudi Arabia, such as NEOM city, which is expected to have world-class infrastructure and mobility solutions, is expected to create demand for smart or connected cars in the near future. Market players are advancing the functionality and display of automotive head-up displays to make them compatible with connected cars and are developing lucrative aftermarket to attract customers is expected to propel the Saudi Arabia automotive head-up display (HUD) market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Saudi Arabia Automotive Head-Up Display (HUD) Market By Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car, Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region, Competition Forecast & Opportunities, 2027”, has evaluated the future growth potential of Saudi Arabia automotive head-up display (HUD) market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia automotive head-up display (HUD) market.

 

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Relevant Reports

Saudi Arabia Automotive Head-Up Display (HUD) Market By Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car, Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region, Competition Forecast & Opportunities, 2027

Automotive | May, 2022

The introduction of new projection technologies and the growing construction of smart cities is expected to drive the demand for Saudi Arabia automotive head-up display (HUD) market in the forecast period, 2023-2027.

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