Saudi Arabia Automotive Head-Up Display (HUD) Market to be dominated by Windshield HUD through 2027
Growing construction of smart cities and the introduction of
new projection technologies are driving the demand for Saudi Arabia automotive
head-up display (HUD) market through the forecast period, 2023-2027.
According
to TechSci Research report, “Saudi Arabia Automotive Head-Up Display (HUD)
Market By Region, Competition Forecast &
Opportunities, 2027”,
the Saudi Arabia automotive head-up display (HUD) market is expected to witness
an impressive CAGR in the forecast period, 2023-2027. A head-up display is a
type of projection unit that projects a bright light video or image over a
transparent surface. They are installed in automobiles to ensure no distraction
while driving an automobile and display critical information for a smoother
driving experience. The automotive head-up display gives vehicle speed, road
signs, turn-by-turn navigation, and blind-spot warnings. With the rise in
population and vehicles on the road, the driving conditions are becoming more
challenging. The automotive head-up display provides information, thereby
improving vehicle and passenger safety.
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However, the high cost of advanced automotive head-up displays and the requirement for ample cockpit space may restrain the Saudi Arabia automotive head-up display (HUD) market growth in the forecast period.
The
Saudi Arabia automotive
head-up display (HUD) market is segmented into type,
technology, vehicle type, demand category, regional distribution, and
competitive landscape.
Based
on type, the market is bifurcated into windshield HUD and Combiner HUD. The
windshield HUD segment is expected to account for significant market share over
the forecast period. Windshield HUDs are used in passenger
cars, and it is an advanced
version of the technology. It is offered as a standard feature in luxury car
variants and also as an optional feature in mid-segment vehicle variants.
Manufacturers are focusing on cost optimization of the automotive head-up
display to make it possible to be integrated into other automobiles.
Based
on technology, the market is divided into augmented reality and conventional.
The conventional technology segment is expected to dominate the market through
the forecast period as it has lower installation costs as compared to its
counterpart and a surge in the importance of vehicle and passenger safety among
consumers. The majority of automobile manufacturers prefer to install
conventional technology-based HUDs as they provide a transparent and better
view of the surroundings.
Based
on vehicle type, the market is divided into passenger car and commercial
vehicle. The passenger car segment
is expected to hold the largest market share in the forecast period. The high
production and sales of passenger cars and intense competition among the market
players make automobile manufacturers adopt advanced technologies. Also, the
rise in demand for premium and comfort features in automobiles is making the
original equipment manufacturers provide such advanced features in automobiles.
Based
on the demand category, the market is divided into OEM and aftermarket. The
aftermarket segment is expected to capture the highest market share in the next
five years due to the growing popularity of used cars and the ongoing automobile
customization trend among consumers. Additionally, the growing popularity of
the online sales channel, which allows the customer to buy an automotive
head-up display and install it by themselves or by hiring a technician, is
expected to influence the market demand.
Major
market players operating in Saudi Arabia automotive head-up display (HUD)
market are:
·
Continental
AG
·
Visteon
Corporation
·
Harman
International Industries, Inc.
·
TomTom
NV
·
Robert
Bosch GmbH
·
Denso
Corporation
·
Yazaki
Corporation
·
Aptiv
Plc
·
Panasonic
Corporation
·
BAE
Systems plc
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“The growing consumer awareness about
vehicle and passenger safety and the integration of advanced technologies in
automobiles to obtain real-time information is expected to accelerate the
demand for connected cars. Smart cars can be connected with smart devices,
which improves the driver's convenience and comfort by providing remote control
to the driver. The construction of smart cities in Saudi Arabia, such as NEOM
city, which is expected to have world-class infrastructure and mobility
solutions, is expected to create demand for smart or connected cars in the near
future. Market players are advancing the functionality and display of
automotive head-up displays to make them compatible with connected cars and are
developing lucrative aftermarket to attract customers is expected to propel the
Saudi Arabia automotive head-up display (HUD) market growth till 2027” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Saudi Arabia Automotive
Head-Up Display (HUD) Market By Type (Windshield HUD, Combiner HUD), By
Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car,
Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region,
Competition Forecast & Opportunities, 2027”, has evaluated the future
growth potential of Saudi Arabia automotive head-up display (HUD) market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Saudi Arabia automotive head-up display (HUD) market.
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