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New York Brand Coach Enters India

Coach an American luxury fashion company based in New York City has partnered with Genesis luxury Fashion to market its products in India. Coach is known for premium accessories and gifts for women and men like handbags, men’s bags, women’s and men’s small leather goods, footwear, outerwear, watch, jewellery and other accessories. Besides, Genesis Luxury has specialisation in marketing and distribution of international luxury brands in India. The company markets top brands like Armani, Hugo Boss, Furla and some others.


Indian consumers are taking luxury brands as an experience and as fashion is evolving constantly they have embraced many global luxury brands like Burberry, Armani and many others in recent years. Genesis expertise lies not only in catering to an elite consumer segment but also in bringing a top of line brands to tap the emerging consumer class of India. Moreover, Coach will add plenty of value to Genesis Luxury’s existing portfolio and Indian consumers will have more varieties to choose from.


According to TechSci Research, there is a huge opportunity in the luxury goods accessories in India as country has growing upper middle class who is adding large number of consumers constantly. Besides, this consumer segment has higher disposable income than ever and is willing to try global brands who have utmost heritage and craftsmanship. The luxury industry is still in the phase of growing and with the right strategy in retail presence and brand visibility, the partnership might be productive for both partners. 

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