New York Brand Coach Enters India
Coach an American luxury
fashion company based in New York City has partnered with Genesis luxury
Fashion to market its products in India. Coach is known for premium accessories
and gifts for women and men like handbags, men’s bags, women’s and men’s small
leather goods, footwear, outerwear, watch, jewellery and other accessories.
Besides, Genesis Luxury has specialisation in marketing and distribution of
international luxury brands in India. The company markets top brands like
Armani, Hugo Boss, Furla and some others.
Indian consumers are
taking luxury brands as an experience and as fashion is evolving constantly they
have embraced many global luxury brands like Burberry, Armani and many others in
recent years. Genesis expertise lies not only in catering to an elite consumer segment
but also in bringing a top of line brands to tap the emerging consumer class of
India. Moreover, Coach will add plenty of value to Genesis Luxury’s existing
portfolio and Indian consumers will have more varieties to choose from.
According to TechSci
Research, there is a huge opportunity in the luxury goods accessories in India
as country has growing upper middle class who is adding large number of
consumers constantly. Besides, this consumer segment has higher disposable
income than ever and is willing to try global brands who have utmost heritage
and craftsmanship. The luxury industry is still in the phase of growing and
with the right strategy in retail presence and brand visibility, the
partnership might be productive for both partners.