Press Release

Nutrigenomics Market is expected to grow at a CAGR of 11.06% through 2031

Rising demand for personalized nutrition is driving the growth in the global nutrigenomics market in the forecast period, 2027-2031

According to TechSci Research report, Nutrigenomics Market - Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2021-2031”, the Global Nutrigenomics Market will grow from USD 1.13 billion in 2025 to USD 2.12 billion by 2031 at a 11.06% CAGR.

Nutrigenomics is a branch of study concerned with the effects of genetic differences on the nutritional environment and with the examination of food and its components on gene expression. In other words, many nutrients affect human physiology. The impact of these components on human genetics is also being investigated. Nutrigenomics is the study of how nutrition alters the genetic components of the human body at the molecular level.

The growing number of market participants also contribute significantly to the global nutrigenomics industry's growth over the next five years. Obesity, diabetes, and other lifestyle disorders are expected to increase in the next five years, boosting the nutrigenomics industry worldwide. Poor lifestyle choices, unhealthy eating habits, as well as an increased tendency of consumers toward smoking and drinking, are significantly increasing the need for nutrigenomics-influenced pharmaceuticals, assisting the expansion of the nutrigenomics market worldwide in the next five years.

The increase in ongoing clinical studies can be attributed to government and commercial funding agencies that continually provide grants to support initiatives at various stages of clinical trials. Apart from that, the high cost of nutrigenomic testing, a scarcity of competent healthcare practitioners, strict regulatory policies, and lack of awareness are some of the primary challenges limiting the market's growth.


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Product and service types, techniques, applications, competitive analysis, and regional segments the global nutrigenomics market. By technique, the market is further segmented into saliva/buccal swab, blood, and other methods. Over the next five years, the global nutrigenomics market will grow due to rising demand for personalised nutrition analyses and increased awareness. Saliva/buccal swabs are anticipated to hold the largest revenue shares of 56.23% on account of efficient, patient-friendly and effective technique for genome testing.

Moreover, studies on the effects of genetic material drawn from saliva/buccal swabs yield better analytical results and understanding; thus, the saliva/buccal swab sample procedure is evolving, which is expected to boost the global nutrigenomics market's growth over the next five years. Based on product & services, among which genetic testing services are anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on account of increasing need for genetic analysis, as well as dietary studies on its impact on genetic material and more research and development cases.

In the next five years, the rise of genetic testing services and kits will be aided by an increase in the number of research institutes, as well as nutrigenomics experiments and various analytic tests. By application, obesity holds the largest market share, largely owing to increased uptake of pharmacogenetics testing driven by growing awareness of nutrition habits and a healthy lifestyle, foodborne allergies, tailored nutrition, and a preference for individualised health, among other factors.

Based on product, the market is further segmented into vitamin & supplements, probiotics, and prebiotics. Vitamin & supplements hold the largest market share due to high rates of vitamin and mineral deficiency among the population, which may lead to several chronic diseases. Increasing awareness to cope with such deficiencies and prevent such diseases and maintain healthy lifestyle is driving the growth of the global nutrigenomics market in the upcoming five years.

Key market players in the nutrigenomics market include: 

  • Honeywell International Inc.
  • Itron, Inc.
  • Landis+Gyr AG
  • Apator S.A.
  • Diehl Stiftung & Co. KG
  • Elster Group GmbH
  • Xylem Inc.
  • Schneider Electric SE
  • Badger Meter, Inc.
  • Zenner International GmbH & Co. KG


The global nutrigenomics market is fragmented, with numerous well-established players present in multiple countries. 23andMe, Inc. holds the highest market share and is among the top five market players globally. Metagenics ranks second by market share in the overall nutrigenomics testing market, owing to its strong global presence, including emerging markets.

Additionally, there are other prominent players such as BioGaia, DuPont de Nemours, Inc., Nutrigenomix Inc., Genova Diagnostics, DNA fit, MedGenome, Garden of Life, LLC., GeneOmbio, WellGen Inc., XCODE Life., Koninklijke DSM N.V., Jarrow Formulas Inc., Ingredion Incorporated, which are holding a significant position in the global nutrigenomics market.


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North America is expected to account for the largest share of the market in the coming years, owing to the well-established healthcare industry. Furthermore, the market's growth is aided by the rapid development of research in the field and by the impact of nutrients on genetic material. New market entrants are advised to invest in and focus on the research and development of nutrigenomics products and services to establish their brands. Collaborations and regulated deals with the established market players are expected to help the prospects of the new market players,” said Mr Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

Nutrigenomics Market - Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, Segmented By Product & Services (Services (Nutrigenomics Genetic Testing), Product), By Product (Vitamins & Supplements, Probiotics, Prebiotics) By Technique (Saliva/Buccal Swab, Blood, Others), By Application (Obesity, Cancer Research, Cardiovascular Diseases, Digestive Health, Others), By Region 2021-2031F”,  has evaluated the future growth potential of global nutrigenomics and provides statistics & information on market size, structure and future market growth. The report aims to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges, and opportunities in the global nutrigenomics market.

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