Ghost Kitchen Market to be Dominated by Asia-Pacific Region through 2026
Increasing internet penetration and growing use of
smart devices are driving the growth of the Global Ghost Kitchen Market in the
forecast period, 2022-2026.
According to TechSci Research report, “Ghost
Kitchen Market - Global Industry Size, Share, Trends, Opportunity and
Forecast, 2016-2026 Segmented By Product Type (Food Vs Beverage), By Source of
Order (Web Vs Mobile App), By Payment Method (Cash on Delivery, Mobile Wallet,
Card Transaction, Others), and By Region”, the global Ghost Kitchen
market is anticipated to grow at a formidable CAGR during the forecast period,
2022-2026. Increasing demand for digital food ordering solutions is driving the
market demand. Ghost kitchens are individually offering their services through
their online delivery services, which is witnessing significant growth.
Market players are working to provide a customized
shopping experience to the customers by carefully analyzing the buying history
of consumers and the insights gained by the real-time analysis. The use of
advanced technologies such as artificial intelligence, machine learning, big
data analytics, and the internet of things technology for data generation is
expected to aid the market players in devising marketing strategies to increase
their sales.
However, growing awareness about the adverse
effects of eating fast food items on a daily basis may restrain the forecast
period's global Ghost Kitchen market growth.
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The Global Ghost Kitchen market is segmented on the
basis of product type, source of order, payment method, regional distribution,
and competition landscape.
On the basis of product type, the Global Ghost
Kitchen market is divided into food and beverage. The food segment is expected
to hold the largest market share in the forecast period, 2022-2026. The advent
of interactive and user-friendly apps, technologically advanced food networks,
and changing customer expectations drive the demand for food items through
online ordering. The online customer rating is an essential factor for the
growth of an individual Ghost Kitchen. The players with high online ratings
witness higher sales than others, which is the primary reason the Ghost Kitchen
market focuses on the quality and quantity of the food offered to the
customers. The Ghost Kitchen with higher ratings is expected to witness higher
sales.
On the basis of source of order, the Global Ghost
Kitchen market is divided into web and mobile app. The mobile app is
anticipated to account for a significant market share in the predicted period.
Customers prefer to buy to browse for the food items and beverages in their
leisure times. Mobile devices are portable, and therefore, the customers can
easily order through them while traveling or doing some other activities, which
is the major reason for the preference of mobile phones to order food items.
On the basis of payment method, the Global Ghost
Kitchen market is divided into cash on delivery, mobile wallet, card
transaction, others. The mobile wallet is expected to witness the fastest
incremental growth in the next five years. Online food services offer a cashless
transaction facility to the customers to provide enhanced convenience and
comfort to their customers. Customers can easily add money to their mobile
wallets and finish paying for their desired food items within a few seconds.
On the basis of regional analysis, the Asia-pacific
region is expected to dominate the global Ghost Kitchen market in the next five
years. The large population and the increasing demand for online food delivery
services are driving the growth of the Ghost Kitchen market in the region.
Market players invest considerable amounts in developing attractive marketing
strategies and providing food items at affordable rates to attract more
customers. The shift in consumers' preference to avoid eating outdoors and the
flexibility to order food online from the comfort of their homes is expected to
bolster the growth of the global Ghost Kitchen market in the next five years.
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“The growing number of
market players indulging in selling online food and beverage items and the
investments made to create a user-friendly online sales channel are influencing
the global Ghost Kitchen market demand. Major food delivery companies such as Zomato,
Uber Eats, Grub hub, Just Eat Takeaway offer lucrative discounts and companies
on major festivals and national occasions to attract more customers and
increase sales. The demand for freshly prepared snacks and meals are witnessing
massive demand among the millennials, and the fierce competition among the
market players are expected to propel the global Ghost Kitchen market growth
till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
“Ghost Kitchen Market -
Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026 Segmented
By Product Type (Food Vs Beverage), By Source of Order (Web Vs Mobile App), By
Payment Method (Cash on Delivery, Mobile Wallet, Card Transaction, Others), and
By Region”,
has evaluated the future growth potential of global Ghost Kitchen and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in global Ghost Kitchen market.
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