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Indulekha Gets the New Owner

India: Unilever has always been very keen on making acquisitions globally in the natural products segment and the company has achieved a breakthrough in India as well. Moson’s group personal care brand Indulekha has got the new owner -Hindustan Unilever and will flourish under this new umbrella.

Mosons Group is taking a new start and this will be a dawn of new brand “Indian Woman”. The company aims to launch its first product segments by April this year and it will be manufactured across 1000 village panchayats of Kerala. The initiative is announced to be 100% non-profit, this announcement has the potential to add plenty of value to Mosons Group’s initiative.

Indian woman’s products portfolio will include food products, cleaning products and other household items such as mixer grinder and egg beaters. The group is under obligation to not to launch any personal care brands for 5 years and the group will also enter this segment once the non-compete clause expires. Indian Woman would set up one small manufacturing in each of the 1000 village panchayats, employing local women workforce and promoting entrepreneurship the same time.

According to TechSci Research, Personal care market in India is expected to grow in the next few years and companies focusing on this segment. Hindustan Unilever Ltd has been trying to widen its Premium Naturals Segment and company’s acquisition of Indulekha and Vayodha will strengthen the existing product portfolio. Indulekha has strong brand image regionally and HUL would want to market this across the country and abroad.

Furthermore, existing HUL segment is seeing a declining trend and the market potential is huge so company wants the most out of this market with this acquisition

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