Industry News

Yum India to Work Without a CEO

India: Kentucky based Yum brand, the company that has been in India for more than 12 years, owner of Divisions such as KFC, Pizza Hut and Taco Bell has decided to alter is strategies in Indian and other Key markets to boost up its sales in a slow growing consumer market for western style foods. Yum Brands owned KFC is facing challenges in the  

Competitive burger market while its Pizza division has suffered market share loss in the Pizza Market. 

Globally, the Yum brand has decided to splits its operations to two autonomous companies. One will manage brands KFC, Pizza Hut and Taco Bell and another will manage China Division. 

Furthermore, the company has decided to restructure its hierarchy by having different heads for its three different divisions one each for KFC, Pizza Hut and Taco Bell.

 According to TechSci Research the Indian fast food market has a future potential to grow and with inclination of Indian youth towards western culture and food, the scope of increasing the fast food business in Indian Market has also increased. With an estimate of 14 per cent increase every year in the western fast food category the company can use this opportunity to expand their coverage.  

The company’ policy of Splitting and narrowing and by focusing on each unit as One separate business could be a successful move to regain growth and the split will also help the company to achieve compelling growth strategies, distinct investment characteristics and optimized capital structures.

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