Saudi Arabia Energy Drink Market to Witness Steady Growth till 2026
Rise in adoption of western culture and
the growing youth population is expected to drive the demand for Saudi Arabia Energy
Drink market in the forecast period.
According to TechSci Research report, “Saudi Arabia Energy Drink Market By Type (Sugar Vs Non-Sugar) By Packaging
(Bottle, Can, Others) By Distribution Channel (Offline, Online), By Region,
Company Forecast & Opportunities, 2026”, The Saudi Arabia
Energy Drink market is expected to grow at a steady rate in the forecast
period. The rise in consumer awareness regarding health and physical fitness
coupled with the growing adoption of a sedentary and hectic lifestyle is
expected to fuel the energy drink market growth. The high demand for energy
drinks after physically energy-consuming activities as the energy drinks aids
in providing instant mental and physical alertness and provide instant energy
is expected to accelerate the demand for the energy drinks market in the
forecast period. The consumption of energy drinks has turned into a status
symbol and a majority of the youth population especially males are consuming
energy drinks on a large scale. The energy drink beverages with high caffeine
content are gaining popularity among the consumers as alcohol is banned in
Saudi Arabia. Energy drinks advertise energy drinks to be able to reduce mental
fatigue, protect heart health and ease the mental process. The availability of
energy drinks in hotels, malls, and restaurants is fueling the energy drinks
market growth. The rise in consumer behavior towards the adoption of organic
foods and beverages is expected to influence the energy drink market demand in
the region.
The
COVID-19 outbreak across the world which has been declared as a pandemic by
World Health Organization has affected several countries adversely. Leading
authorities of Saudi Arabia imposed lockdown restrictions and released a set of
precautionary measures to contain the spread of novel coronavirus.
Manufacturing units were temporarily shut down and the production saw a
negative decline during this period. Due to restrictions on import and export
and the disruption of the supply chain, the businesses had to suffer huge
losses. Shortage of workers in the manufacturing units was observed as the
majority of workers moved back to their native places. After, the COVID-19
period and relaxation in the guidelines and rules the market is expected to
pick up the pace eventually.
However,
the presence of alternative beverages and the adverse effects of caffeine
present in the energy drink may pose a challenge to the growth of the Saudi
Arabia Energy Drink market.
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Saudi Arabia Energy Drink market is segmented
into type, packaging, distribution channel, regional distribution, and company.
Based on type, the market is bifurcated into sugar and non-sugar. The sugar
segment is expected to hold a major market share in the forecast period as it
provides higher flavors than the non-sugar-based energy drinks. Also, the
non-sugar-based energy drinks are expected to witness growth due to increasing
health consciousness among the consumers and the rise in the number of diabetic
disorders which is harmful to the human body. Based on packaging, the market
can be divided into the bottle, can, and others. The can segment is expected to
witness growth in the forecast period due to attractive marketing campaigns and
advertisements by the market players to increase the sale of energy cans.
PEPSICO HO - Saudi Snack Foods Co. Ltd,
Arrow Juice Factory for Bottling & Production Co. Ltd., Red Bull GmbH,
Monster Energy, Power Horse Energy Drinks GmbH, Amway Saudi Arabia (Xs Energy),
Nestle S.A, Coca-Cola Bottling Co - Saudi Arabia, The FRS Co, The Monarch
Beverage Co Inc, among others are some of the leading players operating in Saudi
Arabia Energy Drink market. Companies operating in the
market are using strategies such as joint ventures, product launches, mergers,
and research collaborations to boost their share and increase their geographic
reach.
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“The
development of e-commerce channels by the market players to sell their products
through the online channels and the growing adoption of advanced technologies
such as big data analytics, artificial intelligence, amongst others that are
used to collect the information from the consumers and help provide insights to
market players for increasing the sales is expected to fuel the market growth
in the next five years. Availability of lucrative discounts and offers on the
purchase through online channels and the facility of dispatch and pick-up
options offered by the players is expected to propel the energy drink market
growth till 2026” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Saudi
Arabia Energy Drink Market By Type (Sugar Vs Non-Sugar) By Packaging (Bottle,
Can, Others) By Distribution Channel (Offline, Online), By Region, Company
Forecast & Opportunities, 2026”,
has evaluated the future growth potential of Saudi Arabia Energy Drink market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers, challenges,
and opportunities in Saudi Arabia Energy Drink market.
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