Europe Lip Balm Market Growth Influenced with Digital Media In the Forecast Period
Dry and depleting climate condition drives the Europe Lip
Balm Market growth in the forecast period, 2022-2026F.
According
to TechSci Research report, “Europe Lip Balm Market By Type (Solid Cream
and Liquid Gel) By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique
Shape, etc.}) By Color (Tinted and Non-Tinted) By Flavor (Flavored and
Unflavored) By Gender (Women, Men, and Unisex) By Price Range (Premium, Mid and
Low) By Distribution Channel (Supermarket and Hypermarkets, Beauty and
Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental
Stores, Independent Retail Store, etc.}) By Country, Competition Forecast &
Opportunities, 2026”,
the Europe lip balm market is projected to show a robust growth with an
impressive CAGR on the account of surge in the demand of cheaper, healthier,
and organic lip care product being preferred over chemically infused lipsticks.
Moreover, recent launches by the market players have led the market growth in
the past and is anticipated to continue driving the growth of the Europe lip
balm market in the next five years. Digital media and advertisement that often
influences the audience with the persuasion by various celebrities and their
recommendations, the market for the lip balms is expected to register esteemed
growth in the future five years. Moreover, the consumer range of the lip balms
have spread. Earlier, only women and adult females were interested in lip balms
and other personal care, and personal hygiene products. Now, male consumers
including the young adults, teenagers, and young girls are also inclined toward
these personal care products. Moreover, the availability of the lip balms in
supermarkets/ hypermarkets, along with the drugstores, and pharmacies, the wide
consumer range is not expected to visit showrooms, or specialty stores to
purchase the lip balms. Thus, increasing the reach of the product to the
consumers and thus support the growth of the market in the upcoming five years.
Lip balms are a protective and moisturizing
layer applier over the lips for the protection of lips from drying and
chapping. These balms are famously available in the form of chap-sticks. As the
skin on the lips is thin, therefore they are often the first to present the
signs of dryness. These products relieve and moisturize dry lips, angular
cheilitis, stomatitis or cold sores. Lip care products are composed of gel or
wax like substance and contain bee-wax or carnauba wax, camphor, acetyl
alcohol, lanolin, paraffin and petroleum, among other ingredients.
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The Europe lip balm market segmentation is based on
type, packaging, color, flavor, gender, price range, distribution channel,
competitional landscape, and country distributions. Based on packaging, the
market is further bifurcated into stick, tube, mini jar, and others like egg
ball, unique shape, etc. Lip balm sticks are anticipated to dominate the market
in the forecast years on the account of the surge in the demand and the
popularity of the product. The product is dominating market not only in past
five years but from long before. Lip balms are also now available in various
different containers and packaging. New entrants in the market include egg ball
balms and unique shaped balms that are often just a marketing strategy by the
manufacturer to attract larger consumer base, as uniquely shaped lip balms
attract kids and teenagers. Tube packaging of the lip balms are anticipated to
hold the significant shares after stick packaging, and trendy packaging is
expected to hold the fastest CAGR growth in the upcoming five years due to its
rapidly increasing popularity among the consumers.
Based on flavor, lip balm market is divided between
flavored and non-flavored balms. Flavored lip balm is anticipated to register
the fastest growth CAGR in the upcoming five years. The market is experiencing
a surge in the demand of the flavored products for its fruity smell and taste.
Being applied on your lips the balms often get licked while eating or drinking
any food or beverage. Flavored lip balms are pleasant in such consumptions over
non-flavored ones, since they may give a bitter or unpleasant taste.
Based on color, the market is divided in the tinted
and non-tinted lip balms. Non-tinted lip balms are anticipated to hold the
larger share of the market as the purpose of the color or tint is often
fulfilled by other lip care products like lipstick, or lip gloss. Tinted lip
balm may register faster growth on the account of young adults and teenagers
preferring it over the chemically infused lipsticks which are often expensive
products over lip balms.
Holding
largest shares of market revenue, market players like CHANEL, Yuesai, Max
Factor, Elizabeth Arden, Clinique, MARY KAY, Mentholatum, Maybelline, Nivea,
Kiehl, MAC, DHC, SHISEIDO, Lancome, Neutrogena, L’Oreal, NUXE, Revlon, Burt’s
Bees, Blistex, Vaseline, EOS, Carmex, Labello, ChapStick, Lip Smacker, AVON,
Lypsyl, CARSLAN, Ainuo, among others are actively involved with the research
and development process of the lip balms in the region. Countries like Germany,
France, Spain, have dedicated research labs for the advanced products
development and consistent product modifications. Recent trend of healthy,
organic, and herbal personal care product demands has enticed the market
players to explore the area and come up with advanced products that would
satisfy the emerging consumer demands.
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“European climate is often extreme cold
or extreme hot in different countries. Thus, to overcome the dryness and flakey
lip skin, lip balms play major role. This factor alone is a major driver that
influences the demand of the product in the region. In countries like Germany
where temperature often reaches less than 0 degrees, lip balms are like a daily
necessity. Moreover, the presence of major market players being concentrated in
countries like France and Spain the market is expected to grow in the upcoming
five years,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based Europe management consulting firm.
“Europe Lip Balm Market By
Type (Solid Cream and Liquid Gel) By Packaging (Stick, Tube, Mini Jar, Others
{Egg Ball, Unique Shape, etc.}) By Color (Tinted and Non-Tinted) By Flavor
(Flavored and Unflavored) By Gender (Women, Men, and Unisex) By Price Range
(Premium, Mid and Low) By Distribution Channel (Supermarket and Hypermarkets,
Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others
{Departmental Stores, Independent Retail Store, etc.}) By Country, Competition
Forecast & Opportunities, 2026”, has evaluated the future
growth potential of Europe lip balm and provides statistics & information
on market size, structure and future market growth. The report intends to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in Europe
lip balm market.
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