Kumho ready for new era of change
Saint
Lucia: Kumho has undergone change of
its headquarter from California to Atlanta, which was a huge breakthrough for
company by shifting almost 80% of its staffs.
The
company has planned to provide better service to its dealers through new
products range, warehouses, factories and updated market programs as well.
Harry
Choi, Kumho Tire North America president and CEO, was found chanting the anthem
of Cha-Cha-Cha, all through the meeting which stands for challenge, change and
chance.
Kumho
has been working since long for the change it has achieved now, the company is
ready to start fresh and provide better services to its partners. Kumho has
revolutionised its product and accredited in North America now and is ready to
begin a new era of business.
‘It
means today our goal is to be better than we were yesterday’ said Jim Mayfield,
executive vice president of marketing and sales for Kumho Tire U.S.A. Inc.
According
to Mr. Mayfield, the company has got aggressive plans for 2016, as they have
done in 2015. The company is targeting more on making a better pricing strategy
along with market intelligence to create a competitive edge for themselves.
The
company has plans to boost its dealership network for a better penetration into
the market. The company has planned to alter its decision making process and
allow division sales head to work with its customer for better relation and
less time consuming business processes, as earlier the decisions were taken
only at the headquarters. Now, the headquarter will only monitor the business
process and try to make it fast with its support.
TechSci Research believes that the recent step taken by
Kumho has not only repositioned its presence in U.S.A but also has given an
access to a much larger market as they have many revitalised plans for 2016 and
ahead.
The
recent report published by TechSci Research, “USA Tyre Market Forecast & Opportunities, 2020” depicts the
growing potential of automobile industry in the country, which subsequently is
flourishing the nation’s tyre market. Furthermore, by shifting its headquarter
to Atlanta and high business vision, Kumho is definitely going to give tough
business to the existing players in the country’s tyre market.