Amazon will use AI-powered cameras to intelligently monitor driver’s performance for safest delivery.

United States. Amazon drivers will be constantly monitored by cameras installed in their onboard delivery vans. The driver monitoring system is installed on the roof just behind the windshield and the drivers can disable the driver-facing cameras when the vehicle stops. The camera gives real-time feedback including automated suggestions like “please slow down”, “distracted driving”—while collecting analysis to evaluate the driver’s performance during their shifts. The e-commerce giant has decided to rely DMS to reduce collisions, hold drivers more accountable for their mistakes on the road and monitor freight drivers for signs of fatigue and distracted driving.

If any incident happens on the road or the driver makes any action that might put the vehicle or driver at risk, the cameras automatically upload the footage to a dedicated safety team. The drivers will be able to manually disable cameras when the ignition is turned off and drivers will be also allowed to upload footage if they choose to do so. The Driver Monitoring system will be helpful to the drivers if they are not at fault for any kind of damage to the vehicle or person as the footage captured by the cameras could prove their innocence in that kind of situation. Additionally, the bad drivers will get feedback either directly from the monitoring system or after the supervisor checks the footage, which will eventually improve their driving behaivour. The Driver Monitoring System would also help the e-commerce giant to save up legal costs in the process and improve safety.

Amazon is currently testing the Driveri fleet safety, the only AI-enabled Fleet Safety Platform that captures and analyses 100% of driving time and identifies areas for improvement and driver recognition opportunities. The advanced driver monitoring system also help to judge the driver compliance and trends, provide notifications and alerts to the driver as well as the team monitoring them. However, there is no live viewing or audio feature so the drivers cannot be watched or listened to as they drive the vehicle.

On the recent development, Amazon spokesperson said, “We are investing in safety across our operations and recently started rolling out industry leading camera-based safety technology across our delivery fleet. This technology will provide drivers real-time alerts to help them stay safe when they are on the road.”

According to TechSci research on, “Global Driver Monitoring System (DMS) Market By Vehicle Type (Passenger Car & Commercial Vehicle), By Monitoring Type, By Offering Type, By Component, By Region, Competition, Forecast & Opportunities, 2017 – 2024”, the Global driver monitoring system market is projected to grow from $ 718 million in 2018 to around $ 1.5 billion by 2024, exhibiting a CAGR of over 13% during the forecast period. Anticipated growth in the market can be attributed to rising need to curb road accident fatalities, technological advancements in the automotive industry and increasing awareness about safe driving. Government of several countries are implementing rules and regulations, which are aimed at bringing down fatalities and increasing on-road safety of commuters as safe driving, pedestrian safety and driving comfort are the major concerns for both automakers and users. Growing sales of luxury cars across the globe are further expected to aid global driver monitoring system market, as these cars are equipped with various advanced driver assistance systems, like driver monitoring systems

According to TechSci research on “Global Motorcycle ADAS (Advanced Driver Assistance System) Market By System Type (Adaptive Cruise Control, Gear Shift Assist, Stability Control System, and Traction control system), By Demand Category (OEM, Replacement), By Region, Competition, Forecast & Opportunities, 2025”, Global motorcycle ADAS market is anticipated to grow at a CAGR of more than 12% during 2020 - 2025, on account of growing concerns for safety among consumers, increasing sales of luxury motorcycles and rising number of technological advancements. Based on system type, the global motorcycle ADAS market is segmented into Adaptive Cruise Control (ACC), Stability Control System, Adaptive Traction Control and Gear Shift Assist. ACC assists in increasing the efficiency based on performance and offers other feature advantages, which are better than the traditional cruise control system.”