Toilet Paper Market to Witness Robust Growth During Next Five Years
Rising awareness towards
health & hygiene and westernization of toilet culture to drive the growth
of global toilet paper market
According
to TechSci Research report, “Global Toilet
Paper Market By Type (One Layer, Two Layer, Ultra, Others), By Material
(Fresh leaves, Recyclable Papers, Others), By End User (Household, Commercial),
By Distribution Channel (Offline (Hypermarkets/Supermarkets, Departmental
Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the global
toilet paper market is poised to witness strong growth rate during the forecast
period. The increasing westernization of toilet culture and rising disposable
income are the major factors propelling the growth of toilet paper market.
Also, rising awareness among people towards health and hygiene is making toilet
paper a necessity, thereby driving the market growth. Additionally, with growing
purchasing power, people are willing to spend on toilet papers, which is
anticipated to supplement the market growth during the next five years. Additionally,
as the world is witnessing shortage of water, there is an increasing shift
towards use of toilet papers. As toilet papers are made from recyclable papers,
various environment safety organizations are also promoting their use. This is giving
major boost to the growth of toilet paper market. Moreover, continuous research
& development has led to improvement in quality of toilet papers, which is further
anticipated to propel the market growth. Furthermore, growth in hospitality and
tourism industry is projected to positively impact the growth of the global
toilet paper market over the coming years. However, there are certain factors that
might restrict the growth of global toilet paper market. Some of the world’s
largest consumer markets like India, find less use of toilet paper, especially
for residential use due to cultural and hygiene reasons. Also, lack of
awareness in rural areas is expected to limit the growth of toilet paper market
across the globe.
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The global
toilet paper market is segmented based on type, material, end user,
distribution channel and region. Based on type, the market is segmented into one
layer, two layers, ultra and others. The ultra segment is expected to undergo
fastest growth during the forecast years as they are thick, soft, and more
absorbent in nature than other segments. Also, the two layers toilet paper
often creates clogging and plumbing problem. Hence, consumers prefer using
ultra type toilet papers, thereby driving growth of the segment. Based on
material, the global toilet paper market is segmented into fresh leaves,
recyclable papers and others. Among these, the recyclable paper segment is anticipated
to witness fastest growth and is expected to dominate the global market until
2025 these as papers are made from post-consumer waste such as textbooks and
newspapers, hence are environment friendly. Additionally, using recyclable
toilet paper also means fewer trees need to be cut down, thereby fueling the
market across the globe.
Major players operating in the global toilet
paper market include Procter & Gamble Co, Kimberly-Clark,
Georgia-Pacific, Metsa, Svenska Cellulosa Aktiebolaget, Seventh Generation, Oji
Holdings, Wausau Paper, Solaris, Cascades, Sofidel and Roses, and others. This
market is highly competitive with presence of a large number of domestic and
regional vendors. The manufacturers are working on establishing strong
distribution network to enhance their market reach.
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“North America is the leading consumer in the global
toilet paper market due to high per capita income and improved infrastructure
in the region. However, Asia-Pacific is also emerging as a major consumer in this
market and is expected to be the fastest growing region in the coming years due
to the presence of large number of domestic manufacturers. Additionally, booming
hospitality and infrastructure activities in the region also creating a huge
demand for toilet papers,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global
Toilet Paper Market By Type (One Layer, Two Layer, Ultra, Others), By Material
(Fresh leaves, Recyclable Papers, Others), By End User (Household, Commercial),
By Distribution Channel (Offline (Hypermarkets/Supermarkets, Departmental
Stores, Others), Online), By Region, Forecast & Opportunities, 2025” has
evaluated the future growth potential of global toilet paper market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global toilet paper market.
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