UAE Digital Signage Market to Grow at a CAGR of 22% through 2020
Growing retail sector and continuing technological advancements
to drive digital signage market in the UAE
According to recently released
TechSci Research report, “UAE Digital Signage Market Forecast and Opportunities, 2020”, digital signage market in the UAE is
projected to grow at a CAGR of over 22% during 2015-20. Growth in the market is
anticipated on account of rising adoption of digital signage in retail, public
infrastructure & transportation, and hospitality sector coupled with
technological developments in display screens. Rise in digital advertising
media, growing data centric information and analytics, and increasing
expenditure on marketing are other key factors driving the UAE digital signage
market.
Media player & software and
digital signage display are the two components of digital signage. In 2014, UAE
digital signage market was dominated by digital signage display segment,
wherein LCD display screens accounted for the largest revenue share, owing to
better picture quality and comparatively lower price than plasma screens.
However, on account of various add-on features such as higher contrast ratio,
longer life and lower power consumption, LED segment is expected to emerge as
the largest revenue generator in the market in 2020.
“The shift of advertisement
industry from static media to digital media, growing popularity of interactive
communication and Out of Home (OOH) advertising, expansion of airports and
rising tourism are surging the demand for digital signage in the UAE. On
account of various technological advancements like 3D digital signage,
narrowing bezel screen, ultra HD displayand cloud based digital signage,and
upcoming events like World Expo 2020 at Dubai, UAE digital signage market is
set to witness significant growth over the next five years.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“UAE Digital Signage Market Forecast and Opportunities, 2020” has evaluated the future growth potential of
UAE digital signage market, and provides statistics and information on market
structure, size, share and future growth of the market. The report is intended
to provide cutting-edge market intelligence and help decision makers take sound
investment evaluation. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in UAE digital signage market.
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