India Superbike Accessories Market to Outshine
Desire to own a superbike, enhancement in visual appearance and performances as well as motivational boost to the purchaser would be the sales drivers for superbikes in India.
Superbikes are desired by all; irrespective of their age group and more so when an accessory can improve the performance of the machine and the comfort-ability of the rider then who says “NO”. Superbike accessories are increasingly on the rise as buyers of these mean cult machines never forget to buy them before stepping out of the store. Accessories could be further divided upon vehicle improvement parts and riding gear & accessories, where both hold the same importance to the sales proportion. Riding gear boasts the ego and performance of a rider giving him the comfort and the clear mental status he wants to be in and performance part gives the performance and visual improvements to the superbike.
According to recently published report by TechSci Research “India Premium Motorcycles Market Forecast & Opportunities, 2017” – growing HNI base and increasing superbike sales in India are the key support drivers to the same wherein non superbike owners are also contributing to the superbike accessory sales. A premium motorcycle owner such as Royal Enfield may not be able to buy a Superbike yet he may buy an Harley Davidson riding jacket costing half a lakh rupee which is practically affordable and possible in the current scenario. A number of sales proportions go to non superbike owners who are also participating actively in the game. “Superbike’s accessories sales are anticipated to witness a compounded annual growth rate of around 17% to reach whopping Rs.31.70 Crore mark by 2014 where it would capture a major revenue share in proportion to the superbike market sales revenue” said Tarun Manglik, Automotive Analyst at TechSci Research.
Custom painted parts are the most expensive accessory a customer can buy wherein he may have to spend somewhere around Rs. 2.5 Lakhs for the visual improvement to his superbike which is available at most of the company customization superbike showrooms. However, lower range for the accessories could go to anywhere around few hundred rupees for small maintenance kits which are almost a necessity to upkeep the superbike in excellent condition.
“Premium Motorcycles Market Forecast & Opportunities in India, 2017” gives detailed and unprejudiced overview on the premium motorcycles or superbikes in India. This report helps reader to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultant, Superbike manufacturers and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.