The craft
brewers have individualistic, distinctive approaches to connect with their
customers.
These
facts along with growing awareness among consumers with respect to wide range
of styles and flavors of the craft beer is expected to drive the demand and
making the craft beer industry popular, thus contributing to the growth of Global
Craft
Beer Market.
Benefits
of Craft Beer
· Higher alcohol content
· Superior ingredients
· Improves health
· Less calories
· Better taste
· Greater variety
· Lower cost
· Environment friendly brewing
· Supports local economy
Government
Regulations for Craft Beer Breweries
Even
though there are substantial improvements over the years in craft beer market,
water consumption and wastewater disposal continues to create the environmental
hurdles which are directly impacting breweries and the brewing process because
the brewing process is energy intensive, and uses substantial volumes of water.
The FSMA (Food Safety Modernization Act) includes number of new requirements,
with breweries now required to comply with the FDA standards. Further,
breweries must implement Good Manufacturing Practices (GMPs), which will be audited
by regulatory agencies. GMPs represent the standards that brewery operations
must follow in order to ensure their facility is hygienic, clean, and safe.
These precautionary measures results in mitigating risks and help prevent the contamination.
They also serve as a foundation for quality assurance programs. Many breweries across
the globe are committed to reduce their impact on environment and ensuring high
sanitation processes.
Global
Craft Beer Market Overview
The craft beer market is expected to witness substantial growth on account of rising
demand for low alcohol by volume (ABV) and flavored beer. North America being
the largest market for craft beer, with Canada and the US being largest
consumers of craft beer. The Latin America craft beer market is still in the
growth phase, but increasing value of exports of craft beer products from the
US, rising disposable income of consumers, shifting consumer preferences toward
low-alcoholic content beverages and rising number of microbreweries in Latin
America are the major drivers impacting the growth of craft beer market in the region.
The government in countries like New Zealand, Australia, Mexico, Belgium, UK and
China are promoting the production of craft beer also the incorporation of new
breweries due to their positive contribution towards employment generation and economic
development coupled with the willingness of the consumer to pay extra for
better tasting brews leads to the significant growth of Global craft beer
market in the coming years.
Figure
1: Worldwide Beer Production, By Region, 2016 (Million Hectoliters)