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Japan tire market major Bridgestone to appoint its first brand ambassador

Japan tire market

Bridgestone Corporation India, the company with its roots in the soil of Japan, has announced the name of its first brand ambassador. The company has appointed world renowned badminton player and Olympic silver medalist, P V Sindhu as their ambassador who will be associating the company for brand activations around the world for its Worldwide Olympic Partnership. “As part of a three-year agreement, Sindhu will be included in Bridgestone’s activations around its Worldwide Olympic Partnership”, announced Franco Annunzito, the senior VP and executive officer Bridgestone Corporation.

P V Sindhu is a Padma Shri awardee and is the first Indian woman who won Olympic Silver medal at Rio in the year 2016.

P V Sindhu sets an ideal example for the youth of the country. Her successful journey towards winning the World Badminton championship in Glasgow is itself an epitome of determination and perseverance.   Her winning attitude and undying spirit to chase her dreams perfectly gels with the ethos of the brand and defines the motto of the Japan’s tire market major, Bridgestone Corporation. For this reason, the company chooses her, to depict their brand value and ethos more precisely.

Further, the company has plans to expand at certain points in the country. The company is about to invest 304.3 million $ in the spread of next five years to expand its manufacturing plants at Maharashtra and Madhya Pradesh. This expansion plan is expected to increase the manufacturing capability of the plants in the country. Presently, approximately 25,000 tires are manufactured in a day. After the execution of expansion plan, the company is expected to manufacture 40,000 tires in a day by the year 2022. Along with increasing the manufacturing capacity, the company will also broaden its variety of tires to serve each and every kind of vehicle requirement.

Growth driving factors of Japan tire market

According to TechSci Research Report, Japan tire market forecast and opportunities 2021, Japan tire market opportunities are about to increase as the growth of the country’s tire market is projected to go over $32 billion by the year 2021. According to the report the growth of the tire market in Japan as well as in the rest of the world is due to increase in demand for quality tires, increasing number of people owning the vehicle as well as the increasing demand for passenger vehicles. These factors along with others are said to be contributing to the growth of Japan tire market for the next consecutive five years.

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Bridgestone Corporation is amongst the major brands of Japan that deal in tire and rubber instruments. Other major brands competing in the similar field in Japan tire market are Nihon Michelin Tire Co. Ltd, Goodyear Japan Co., Ltd, The Yokohama Rubber Co., Ltd, Toyo Tire & Rubber Company Limited, Sumitomo Rubber Industries Ltd, Hankook Tire Japan Corp., Kumho Tire Japan, Inc., Prelli Japan and Continental Tires.

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