TataCliQ to Quadruple Brand Portfolio, Taps Sellers on Rival Platforms

The company looks to expand its brand portfolio to increase its presence

India: Tata-owned ecommerce marketplace, TataCLiQ is wooing top sellers on Amazon and Flipkart platforms as it looks to expand into newer categories and almost quadruple its brand portfolio in the next quarter. TataCLiQ, which currently sells more than 800 brands mainly in fashion and electronics segment, plans to scale up to 3,000 brands by adding newer segments including home, kids wear, jewelry, toys and stationery.

The firm is roping in top sellers across segments, including FMCG, fashion and mobiles, from bigger rivals. As per the sellers, the incentives and benefits provided by TataCLiQ to them are similar to that offered by Amazon and Flipkart. Some of the large sellers from rival platforms that have started selling cellphones, electronics and fashion at TataCLiQ include VTMSLP, Dmv Ecommerce, Net Distribution Services, Green Mobiles, and Wholesale Retailers. TataCLiQ, which entered the market in May last year, has been betting on a ‘phygital’ model, or, a combination of online buying and store pick. About 70% of the orders are delivered through phygital and shipped out of store while customers collect 4-8% of orders.

TechSci Research depicts that the e-commerce company is looking to rope in more sellers in order to increase its product portfolio, which would result in an increased sale of products through its platform.

According to a report published by TechSci Research, “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.