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Ducati to Launch Diavel Diesel Model in India

Italian premium motorcycle manufacturer to launch its Diavel Diesel model in Indian Market

India: Ducati’s new premium model, Daivel Diesel, which is a collaboration of Ducati Design Center and Andrea Rosso, is likely to be launched in India. The Ducati Diavel Diesel would be equipped with 162 HP Testastretta 11 DS engine along with the Ducati Safety Pack (including ABS and Ducati Traction Control).

“A perfect amalgamation of Ducati’s signature design, safety and performance and Diesel’s craftsmanship and style, the Diavel Diesel is unique in every sense”. “With our collaboration with Diesel we’ve widened the potential interest in this limited-edition motorcycle beyond the world of motorcycle connoisseurs to fashion and design aesthetes”, said by Ducati India Managing Director, Ravi Avalur.

“Diesel and Ducati share a common DNA. Of Bravery. In imagination. In detailing. In execution. Embodied in 666 limited editions of Daivel Ducati bikes. And equally in the Diesel Ducati limited edition merchandise that will hit Diesel stores worldwide in the summer of 2017”, said CEO of Reliance Brands, Darshan Mehta.

TechSci Research believes that with the launch of new premium motorcycle model, Ducati would further expand its product portfolio for its existing consumer base in Indian Market. The launch is also anticipated to further intensify competition among the renowned premium motorcycle companies present in India. Moreover, the model is also anticipated to assist the company in boosting its share across the premium motorcycle market of the country in coming years.

According to a recent report published by TechSci Research, India Premium Motorcycles Market By Segment (500 to 800cc, 800 to 1600cc and >1600cc), Competition Forecast & Opportunities, 2011-2021”, premium motorcycle market in India is projected to exhibit a CAGR of ~30% during 2016-2021, on account of growing trend of CKD and SKD assembly, launch of new model, coupled with declining average selling price and rising number of high net worth individual. India premium motorcycle market was dominated by southern and northern regions in 2015, and they are further expected to continue to dominate the market during forecast period as well, owing to growing demand for premium motorcycles, coupled with increasing number of motorcycle clubs and groups in cities like Hyderabad, Chennai, Bangalore, Delhi, Chandigarh, etc.

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