Ceat Introduces New Tire Range for Small Commercial Vehicles

The renowned Indian tire manufacturer has launched an all-new tire range for small commercial vehicles with multiple sizes such as 10”, 12”, 13” & 14”

India: Recently, in an official statement, Ceat announced introduction of a new tire range for small commercial vehicles (SCVs) segment, by the name Buland in India market.

Buland tire range would be suitable for several SCVs running on Indian roads by companies such as Mahindra, Tata, Ashok Leyland as well as Piaggio. Moreover, the tire range would be available in various sizes of 10”, 12”, 13” & 14”. As per the company, the all-new tire range would be available in three different patterns, i.e. Buland Mile-XL SL, Buland Mile-XL and Buland Mile- XL Rib.

Nitish Bajaj, VP Marketing, Ceat said, “As the SCV category witnesses growth in the country, it became imperative for us to provide a range of tyres to the consumer that would provide distinct benefits as per their needs and requirements. We offer this solution with the new range of Buland tyres. Ceat has always been associated with superior grip and dependability and these qualities will be emanated through the Buland range”.

As per TechSci Research, by launching an all new tire range specifically for SCV segment, Ceat would able to expand its product portfolio and its offering for the consumers of India. By claiming the compatibility of the company’s tires in various OEMs, the company has also depicted its interest in the OEM tire segment of the country. The launch of new tire range is also anticipated to further intensify the competition among the tire companies of India in coming years.

According to a recent report published by TechSci Research, “India Tire Market Forecast & Opportunities, 2021”, the country’s tire market is forecast to witness a CAGR of over 9% during 2016-2021. Though the replacement tire demand had a majority share in 2015, the OEM tire demand is expected to outpace replacement tire demand during 2016-2021. In 2015, Northern region accounted for the largest share in India’s tire market, followed by Southern, Eastern and Western regions of the country. Over the next five years as well, Northern and Southern regions are forecast to continue their market dominance and grab a cumulative market share of nearly 59% in 2021. Two-wheeler tire segment, which accounted for a volume share of over 50% in the country’s tire market in 2015, is also expected to maintain its position as the largest tire segment over the next five years.