New Delhi, August 5 – Bharti Airtel, one of India’s leading telecom and digital services providers, has taken a major step toward strengthening its position in the enterprise technology space with the launch of Xtelify, its new digital services arm focused on cloud and artificial intelligence (AI) solutions.

The newly launched Airtel Cloud platform, part of the Xtelify suite, is designed to offer Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) solutions. It aims to support businesses and telecom operators in accelerating their digital transformation journeys through secure cloud migration, scalability, and AI-driven automation tools.

As part of its go-to-market strategy, Airtel has entered into strategic partnerships with regional telecom leaders including Singtel (Singapore), Globe Telecom (Philippines), and Airtel Africa. These collaborations will support the platform’s deployment across diverse geographies and enable a host of enterprise-grade applications—ranging from AI-based workforce optimization to real-time customer engagement and omni-channel service capabilities.

“Xtelify’s mission is to accelerate digital transformation across industries by providing secure, intelligent, and scalable cloud infrastructure,” Airtel said in a company statement. The AI offerings integrated into the platform are expected to help enterprises reduce operating costs, improve customer experience, and enhance operational agility.

The launch marks a significant expansion of Airtel’s technology ecosystem and builds upon recent AI and digital partnerships. Notably, in July, Airtel partnered with AI-powered search platform Perplexity, offering a 12-month free subscription to its 360 million users in India—a move seen as part of its broader plan to integrate AI across consumer and enterprise services.

While the space is currently dominated by global tech giants like Amazon Web Services, Microsoft Azure, and Google Cloud, Airtel’s entry reflects growing interest from domestic players to capture a share of the rising demand for local cloud infrastructure and services.

Industry experts believe Airtel’s integrated offering of cloud and AI positions it well to become a regional leader in enterprise digital services. With expanding partnerships across Asia and Africa, and a focus on intelligent automation, Airtel is transitioning from a traditional telecom operator to a holistic digital infrastructure provider.

The move is expected to strengthen Airtel’s diversification strategy while supporting the digital acceleration of enterprises across emerging markets.