Press Release

Security Assertion Markup Language Authentication Market is expected to grow at a CAGR of 11.05% through 2030F

The Global Security Assertion Markup Language Authentication Market is to be led by the Single Sign-On segment, during the forecast period 2026-2030F


According to TechSci Research report, “Security Assertion Markup Language Authentication Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F, The Global Security Assertion Markup Language Authentication Market was valued at USD 1.04 Billion in 2024 and is expected to reach USD 1.95 Billion by 2030 with a CAGR of 11.05% through 2030.

As organizations modernize their digital identity infrastructure, Security Assertion Markup Language Authentication is increasingly being integrated with next-generation identity and access management platforms. The Global Security Assertion Markup Language Authentication Market is experiencing expansion as vendors embed it into identity orchestration, access automation, and user provisioning frameworks. These integrations simplify access management while enhancing authentication security across legacy and modern systems.

Security Assertion Markup Language Authentication’s compatibility with leading platforms such as Active Directory Federation Services and cloud-based identity providers enables smoother deployments across complex IT environments. Organizations value its flexibility to support cross-domain authentication, partner access control, and real-time policy enforcement. As digital transformation accelerates, seamless integration of identity protocols like Security Assertion Markup Language Authentication with automation and analytics platforms is becoming an enterprise priority. By 2025, 53% of enterprises deploying identity management platforms integrated Security Assertion Markup Language Authentication to enable cross-application user federation and access monitoring. Over half of enterprises linking identity platforms with Security Assertion Markup Language Authentication shows how vital the protocol has become in modern identity architecture. The integration supports automated access decisions, unified policy enforcement, and visibility into user activity across diverse systems. It contributes to a proactive security posture while reducing administrative effort across IT teams.

The rise of open-source and low-code identity tools is significantly impacting the Global Security Assertion Markup Language Authentication Market. Businesses are increasingly turning to customizable, developer-friendly authentication platforms that provide Security Assertion Markup Language Authentication functionality without the need for complex coding or vendor lock-in. Open-source identity frameworks such as Shibboleth and Keycloak are gaining popularity due to their flexibility, cost efficiency, and support for advanced federation scenarios.

Low-code platforms now offer prebuilt connectors and configuration templates that simplify Security Assertion Markup Language Authentication integration for enterprise applications, enabling faster deployments and reducing the burden on internal IT teams. This trend is particularly important for small and medium-sized enterprises that may lack dedicated identity teams but still require enterprise-grade authentication. As the ecosystem of community-supported tools grows, so does the ability for companies to rapidly prototype and deploy federated identity solutions using Security Assertion Markup Language Authentication while maintaining control over infrastructure and compliance.


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In 2024, the Mobile Applications segment emerged as the fastest-growing application in the Global Security Assertion Markup Language Authentication Market. This growth was primarily driven by the rapid global penetration of smartphones and the increasing reliance on mobile devices for both personal and business operations. As more users access cloud-based platforms, banking apps, enterprise tools, and digital services via mobile devices, the need for secure and seamless authentication mechanisms has intensified. Security Assertion Markup Language Authentication, with its ability to enable single sign-on and secure data exchange, has become a preferred solution for mobile environments.

Enterprises are accelerating the deployment of bring-your-own-device (BYOD) policies, increasing the demand for mobile-friendly authentication solutions that can ensure secure access to sensitive business data across different devices. The Security Assertion Markup Language Authentication protocol provides a robust framework for identity federation, which is essential for managing mobile access across varied platforms. Furthermore, the rise in cyber threats targeting mobile platforms has prompted organizations to enhance mobile security with standards-based authentication protocols. The Mobile Applications segment is expected to maintain its momentum as mobile-first strategies become increasingly prevalent across industries, making secure authentication a strategic priority for enterprises and service providers worldwide.

In 2024, the Asia Pacific region emerged as the fastest-growing market in the Global Security Assertion Markup Language Authentication Market, driven by rapid digitalization, increased adoption of cloud computing, and a growing emphasis on cybersecurity. Countries such as India, China, Japan, and South Korea are experiencing a surge in demand for secure authentication solutions across banking, government, education, and enterprise sectors.

The region’s expanding internet user base, coupled with the proliferation of mobile and web applications, has heightened the need for advanced identity verification and single sign-on systems. Additionally, increasing investments in IT infrastructure and government-led digital transformation initiatives are creating a conducive environment for the widespread adoption of Security Assertion Markup Language Authentication solutions across industries.


Key market players in the Security Assertion Markup Language Authentication Market are: -

  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Ping Identity Holding Corp.
  • Okta, Inc.
  • Amazon.com, Inc.
  • Google LLC
  • OneLogin, Inc.


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“The Global Security Assertion Markup Language Authentication Market is projected to experience steady growth in the coming years, driven by rising demand for secure identity federation, single sign-on solutions, and cloud-based authentication frameworks. As organizations accelerate digital transformation and adopt hybrid and remote work models, robust user authentication across multiple applications becomes critical. Increasing regulatory compliance requirements and the surge in cyber threats are encouraging enterprises to implement Security Assertion Markup Language-based protocols to ensure data security and user identity validation. The market will also benefit from technological innovations in identity governance and the integration of artificial intelligence for adaptive authentication.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Security Assertion Markup Language Authentication Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment (Cloud-based, On-premises), By Application (Single Sign-On, Identity Federation, Web Services Security, Mobile Applications), By Service Type (Professional Services, Managed Services), By Region & Competition, 2020-2030F has evaluated the future growth potential of Security Assertion Markup Language Authentication Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Security Assertion Markup Language Authentication Market.

 

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Security Assertion Markup Language Authentication Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment (Cloud-based, On-premises), By Application (Single Sign-On, Identity Federation, Web Services Security, Mobile Applications), By Service Type (Professional Services, Managed Services), By Region & Competition, 2020-2030F

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