Punjab Agro to Sell Organic Products in Europe & North America
The company has tied up with ecommerce
market place, TrendyBharat, to sell organic products in overseas markets.
India: To meet
the rising demand for organic products in the US, UK, Canada and other overseas
market, Punjab Agri Export Corporation Limited (PAGREXCO), a company jointly promoted
by Punjab Agro Industries Corporation Limited and Punjab Mandi Board, has tied
up with ecommerce market place, TrendyBharat that will facilitate the delivery
of shipments in India and abroad. The tie up will facilitate ecommerce
enablement, digital cataloging and many other key functions.
Punjab Agri Export Corporation Limited (PAGREXCO)
has set up specialized processing and value chain to produce and sell organic
agricultural products. In addition, the corporation has set up two labs
accredited by National Accreditation Board for testing and calibration.
TechSci
Research depicts that the export market for organic foods has been increasing
due to increasing organic food consumption in Europe, United States and Middle
East and in order to tap the export market the plan of Indian companies to
export their products in these regions is set to benefit the companies in
coming years.
According
to a report published by TechSci
Research, “India
Organic Food Market By Product Type, Competition Forecast
and Opportunities, 2011 - 2021”,
the market for organic food in India is anticipated to grow at a CAGR of over
25% during 2016–2021, on account of changing food consumption patterns and
increasing instances of contamination of farm produce with chemical fertilizers
and pesticides, surging investments in organic food market and rising use of
bio fertilizers. Organic pluses and food grains segment dominates India organic
food market, as pulses and food grains form an important part of staple diets
in India. Further, West India is anticipated to continue dominating the organic
food in the country through 2021, on account of high disposable income levels
and rising health consciousness among consumers in the region.