Press Release

Phishing Protection Market is expected to grow at a CAGR of 14.50% through 2030F

The Global Phishing Protection Market is expected to be led by North America, driven by advanced cybersecurity infrastructure, high digital adoption, and stringent regulatory compliance requirements, during the forecast period 2026-2030F


According to TechSci Research report, “Phishing Protection Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F", The Global Phishing Protection Market was valued at USD 2.68 Billion in 2024 and is expected to reach USD 6.04 Billion by 2030 with a CAGR of 14.50% through 2030.

The global shift to remote and hybrid work environments has increased the attack surface for phishing attempts. Employees accessing corporate resources from personal devices, public networks, and home offices are more vulnerable to deception-based attacks, especially outside the protections of enterprise firewalls. Additionally, the rise in collaboration platforms like Microsoft Teams, Slack, and Zoom has introduced new phishing vectors that traditional security solutions often overlook. As remote work becomes permanent for many companies, the need to secure these distributed environments has become urgent.

To address this, organizations are adopting phishing protection technologies that extend beyond office infrastructure and secure users regardless of location or device. Cloud-based protection platforms, browser isolation, and endpoint threat monitoring are now critical tools for securing remote workers. By delivering consistent threat detection and policy enforcement across global workforces, these solutions enable businesses to maintain security without compromising flexibility. The ongoing hybrid work trend will continue to drive sustained demand for scalable phishing protection systems. Remote and hybrid employees were disproportionately targeted, with 68% of phishing attacks exploiting their use of unsecured home networks and personal devices. The shift to decentralized work models exposed new vulnerabilities, compelling companies to implement endpoint protection, cloud-based phishing defenses, and behavioral monitoring to safeguard distributed teams from deception-based cyber threats.

A growing trend in the Global Phishing Protection Market is the strategic shift toward human-centric security models that prioritize user behavior monitoring and engagement. Recognizing that technological defenses alone cannot eliminate the phishing threat, organizations are increasingly focusing on educating users, analyzing behavioral indicators, and reinforcing secure decision-making. This includes the use of simulated phishing campaigns, adaptive training modules, and just-in-time education to increase employee resilience against phishing tactics.


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In 2024, IT & ITES segment emerged as the fastest-growing vertical in the Global Phishing Protection Market. This growth is primarily driven by the highly digital and interconnected nature of the industry, which makes IT & ITES organizations prime targets for sophisticated phishing campaigns. These firms often handle sensitive client data, intellectual property, and critical infrastructure, making them attractive for attackers seeking financial or strategic gain. As a result, IT & ITES enterprises are aggressively adopting advanced phishing protection tools such as email security gateways, behavioral analysis, and machine learning-based detection systems to secure their operations.

The sector’s widespread adoption of cloud services, remote collaboration platforms, and globally distributed workforces has increased the complexity of their cybersecurity needs. This has led to an increased reliance on real-time phishing detection, multi-vector threat intelligence, and employee awareness training programs. The push for regulatory compliance across international markets also contributes to the rising demand for robust anti-phishing infrastructure. As digital operations continue to scale rapidly, the IT & ITES vertical is expected to sustain its rapid growth in phishing protection investments.

In 2024, the Asia Pacific region emerged as the fastest-growing market in the Global Phishing Protection Market, driven by rapid digital transformation, increased internet usage, and rising cyber threats across key economies such as China, India, Japan, and Australia. The growing reliance on cloud platforms, remote work environments, and mobile connectivity has expanded the region’s vulnerability to sophisticated phishing attacks. Governments and enterprises have responded by accelerating investments in advanced cybersecurity infrastructure and regulatory compliance. Additionally, increased awareness among businesses of all sizes, coupled with the adoption of artificial intelligence-powered email security and threat intelligence tools, has positioned Asia Pacific as a critical growth engine for phishing protection solutions globally.


Key market players in the Phishing Protection Market are: -

  • Proofpoint, Inc.
  • Cisco Systems, Inc.
  • Microsoft Corporation
  • Barracuda Networks, Inc.
  • Broadcom Inc.
  • Trend Micro Incorporated
  • Forcepoint LLC
  • Mimecast Limited


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“The Global Phishing Protection Market is expected to experience sustained growth in the coming years, driven by the increasing sophistication of phishing attacks and widespread digital transformation across industries. As organizations expand cloud adoption and remote work, the demand for advanced, real-time phishing detection and response solutions will rise. Integration of artificial intelligence, behavioral analytics, and machine learning will enhance threat detection capabilities. Regulatory pressures and the growing awareness of cybersecurity risks will further accelerate investment in phishing protection technologies. Emerging markets, particularly in Asia Pacific and South America, will contribute significantly to growth through rapid digital infrastructure development and rising cybersecurity adoption”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

Phishing Protection Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solution, Services), By Deployment Model (On-premises, Cloud), By Vertical (BFSI, IT & ITES, Government, Healthcare, Retail & E-commerce, Media & Entertainment, Others), By Region & Competition 2020-2030F”, has evaluated the future growth potential of Phishing Protection Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Phishing Protection Market.

 

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Phishing Protection Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solution, Services), By Deployment Model (On-premises, Cloud), By Vertical (BFSI, IT & ITES, Government, Healthcare, Retail & E-commerce, Media & Entertainment, Others), By Region & Competition, 2020-2030F

ICT | Jul, 2025

The Global Phishing Protection Market is increasing due to the surge in sophisticated phishing attacks targeting digital communication channels, remote work environments, and sensitive user data across industries, during the forecast period 2026-2030.

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