Starbucks Launches Mobile App Payment Features

Starbucks Introduces Mobile Application for a New Payment Option

India: With an aim to improve and fast track payments in its outlets, a beverage chain, Tata Starbucks has launched multiple payment options for customers through its mobile payment application. The application will help customers to pay for in-store purchases in fast and easier way which will help the company in increasing its customer base through the loyalty program using their mobile application. 

The payment options which the app provides includes Scan to Pay, which is for customers looking for a fast and convenient way to pay. The customers can scan the barcode linked to a registered Starbucks Card on the mobile app or shake their mobile device with the ‘Shake to Pay’ feature to activate the pay screen.

The customers can also pay using the virtual Starbucks Card which can be generated and reloaded directly from their mobile devices. An option of automatic reloads is also available. The mobile app offers card registration feature, enables balance transfer from one card to another and allows transaction history to be viewed. 

TechSci Research depicts that the move of the company for providing multiple payment option will help it to become the first major retailer in India to offer customer with convenient and fast payment option through their loyalty program and further improve and expand robust global digital ecosystem. The mobile application will also help the company meet the customer need in the country after demonetization. This payment option app provides bar code scan with which the customers can link to a registered Starbucks reward program that will enable various benefits for the loyal customers.

According to recent report published by Techsci Research, “India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021”, market for Coffee Shops / Cafés in India is projected to grow at a CAGR of over 11% during 2016 - 2021. In addition to India urban centers like New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata, entry of new chains into tier II and tier III cities is anticipated to emerge as a major factor driving growth in coffee shops / cafes market in the country over next five years. India coffee shops / cafes market is highly fragmented, with Café Coffee Day, Costa and Starbucks being few of the leading chained coffee shops operating in the country.