SastaSundar.com Launches Range of Organic Green Tea Products

SastaSundar.com, a digital healthcare company, has launched a range of organic green tea products in India

India: To leverage the growing organic and natural beverages market in India, SastaSundar.com, a digital healthcare company has introduced a range of organic green tree products in India. The organic green tea will be offered in several variants including tulsi, honey and lemongrass. These beverages will be procured from Darjeeling based Arya Tea Company, which owns an estate of around 125 hectares and manufactures an estimated amount of 60,000 kg tea, annually. The company SastaSundar.com has brought home USD0.043 million of revenue in March 2016 from its tea business alone and aims to reach to USD0.11 million this year.

The laboratory and blending unit of the company located at Baruipur is witnessing the fabrication of proportionate and well-tested tea. The blending capacity of the unit is as huge as 1000 kgs a day, but in order to meet the current demand, the company is running on a scale of 1000-2000 kgs a month. The company will also put forth its products offline through its 172 Healthbuddy centres across the state as well as online in the country. The company started with a single variety of green tea in 2015, but now now offers a wide range of 41 varieties which comprises organic, black and flavored tea. The companies special focus is on the quality of green tea variants which leads to the production of chemical free delights. The company also have specific tea for people who are seeking specific health benefits such as healthier skin, weight loss, reducing blood sugar levels.

According to TechSci Research, health benefits associated with organic beverages due to less use of fertilizers for cultivation of raw materials required for production of organic beverages such as organic tea, juices, dairy alternatives, etc., are expected to push the sales of organic beverages in the country. Organic green tea is rich in various therapeutic values and increasing awareness for the organic beverages leads increasing demand for organic products in India. Also, continuous product innovations and aggressive marketing strategies adopted by organic beverages manufacturing companies as well as online retailers are anticipated to drive the organic beverages market in India.

According to a recent report published by TechSci Research “Global Organic Beverages Market By Type, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the global organic beverages market is anticipated to grow at a CAGR of over 15% during 2016 – 2021, on account of changing consumers preference coupled with various health benefits. Global organic beverages market has been broadly segmented into five categories, namely, organic coffee & tea, organic dairy alternatives, organic soft drinks, organic alcohol beverages, and others. Among these categories, organic coffee & tea dominated global organic beverages market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. With consumers becoming more calorie-conscious and growing prevalence of obesity, organic coffee & tea are being considered as a healthy drink for the body as they contain antioxidants and beneficial nutrients. Some of the major companies in global organic beverages market includes Starbucks Corp, Hain Celestial Group Inc., Honest Tea Inc., Bionade GmbH and Britvic France, among others.