Continental Expands Its OTR Tire Range

The renowned German tire manufacturer expanded its range of Off-The-Road (OTR) tires with the launch of earthmoving and mining tires

United States: The German tire manufacturer, Continental, expanded its line of Off-The-Road (OTR) tires, by introducing its new range of earthmoving and mining tires, at CONEXPO/CON-AGG trade show in Las Vegas, United States. The OTR tires launched by the company, are  equipped with "iTire" integrated pressure/temperature sensors which helps in monitoring inflation pressure as well as temperature in a tire.

“With the iTire, we prepare the path to the next service level, We want to enhance the efficiency and safety of vehicle fleets with a comprehensive tire management system” said by Shawn Rasey, Business development of Earthmover Tires at CST

As per the company spokesperson, “Conti's ContiEarth range, which consists of the EM-Master in E3/L3 and E4/L4 versions and RDT-Master lines, is designed for various vehicles and purposes in the earthmoving industry”.

TechSci Research believes that the OTR tires launch by Continental is anticipated to gain wide popularity in the OTR tire segment of the country. Moreover, the company has targeted a specific set of consumers by launching a highly competitive product in United States. Eventually, with the growing demand for the company’s OTR tires, the sale of Continental earthmoving and mining tires is projected to grow overtime, thus, adding up to the United States tire market in coming years.

According to a recent report published by TechSci Research, “United States Tire Market Forecast & Opportunities, 2021”, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. The report also portrays huge potential of tire market in Southeast and Midwest regions of the country.