Eveready Industries India Ltd. Enters Air Purifiers Segment

Kolkata based Eveready Industries India Ltd. (EIIL), the dry cell battery manufacturer, entered air purifiers segment

India: The company launched two models of air purifiers under the brand name, Eveready Appliances. The product has been specifically launched to suit the India weather conditions and would be available both in the online and traditional retail stores.

Given the fact that the air purifiers market in India is at its nascent stage, the company is trying to capture a market share of 5-10% in the coming years. The company has also set up 133 authorized service centers and a dedicated call center for monitoring and registering customer complaints.

TechSci Research depicts that India is one of the fastest growing markets for air purifiers in the world. This is due to the rising health concerns and high level of air pollution in the country. Majority of the demand will arise from urban regions of the country, especially from the residential sector.

According to a recent report published by TechSci Research, “India Air Purifiers Market By Filter Type, By End User Sector, Competition Forecast & Opportunities, 2011-2021”, the market for air purifiers in India is projected to reach US $ 209 million by 2021. Residential as well as commercial sectors are anticipated to generate high demand for air purifiers in India during the forecast period, due to rising disposable income levels of consumers and increasing awareness among people about benefits of using air purifiers. HEPA combined with Activated Carbon based air purifiers dominated air purifiers market in India on account of their high efficiency in removing particulate matter, odor and other harmful gases. Adoption of HEPA based air purifiers in the country is growing considerably in households, embassies, healthcare institutes, and other commercial spaces, and this trend is expected to continue over the next five years.