12 June 2025, In a strategic move to diversify into high-growth sectors, SG Mart has formally entered the renewable energy domain with the launch of APL Apollo SunSteel, a dedicated range of solar module mounting structures. This expansion not only reinforces the company’s commitment to supporting India’s clean energy transition but also highlights its ability to leverage core strengths in steel sourcing, procurement, and nationwide distribution.

The market has responded swiftly and positively. SG Mart has already secured confirmed orders worth INR 266 crore (USD 30.9 million) (excluding GST) from various Independent Power Producers (IPPs) across India, demonstrating strong demand and immediate acceptance of its new offering. The company has begun fulfilling these orders, with initial shipments and deliveries already underway.

SG Mart’s foray into renewable energy is a strategic extension of its capabilities in construction materials and industrial sourcing. Its well-developed supply chain, combined with robust relationships with EPC contractors, infrastructure developers, and energy companies, enables the company to meet the increasing demand for reliable, high-quality solar mounting structures. Manufactured using high-grade steel, a segment in which SG Mart has long-standing expertise, the APL Apollo SunSteel products are designed for durability, strength, and performance in diverse field conditions.

“This is a pivotal step in SG Mart’s growth journey,” said Shiv Bansal, Joint Managing Director of SG Mart. “We are receiving highly encouraging responses from IPPs and EPC contractors nationwide. The strong demand reinforces our strategic decision to enter the renewable energy sector. With our deep capabilities in steel procurement and our widespread distribution network, we are well-positioned to scale this segment rapidly.”

The initiative aligns with SG Mart’s broader vision of entering sunrise industries—sectors projected to lead India’s economic and industrial growth over the next decade. As the Indian government places increased emphasis on solar energy and sustainability, SG Mart’s entry is both timely and strategically sound.

SG Mart continues to build on its legacy as a leading B2B platform, offering a wide spectrum of construction-related solutions from top brands. With strategically located warehouses in Pune, Bangalore, Dujana, and Raipur, the company ensures efficient inventory management and last-mile delivery across the country. This infrastructure backbone is expected to play a key role in expanding its renewable energy portfolio. With the launch of APL Apollo SunSteel, SG Mart not only opens a new vertical within its product portfolio but also reaffirms its status as an agile, future-ready enterprise committed to supporting India's sustainable growth ambitions.