Industry News

Goodyear Launches New Ultra High Performance (UHP)Tire SportControl 2

The renowned tire manufacturing company introduced UHP tire under its Fulda brand

Europe: Goodyear launched its SportControl 2 summer ultra-high performance tire under Fulda brand. As per the company, the new tire provides an enhanced performance on dry and wet road surface. The new tire is manufactured with an advanced tread design which enhances the tires contact with the road and further balances its pressure distribution.

Moreover, the tire also delivers better steering precision which enables it to offer high performance on dry roads owing to its reduced tire tread deformation, been created by stiff and wide outside shoulder. In addition, the tire’s multiple AquaFlow grooves facilitate quick water discharge and traction on wet surfaces.

The company has always been striving for improved products and increased customer satisfaction under its Fulda brand. With its high mileage capabilities, Fulda SportControl 2 tire provides great value for money. According to Martijn De Jonge, brand director Consumer PBU EMEA at Goodyear, “Our consumers will not only get a tire which is friendly to the wallet, but thanks to its great handling they will also get a performance tire.”

As per TechSci Research, Fulda brand by Goodyear Dunlop is gaining wide popularity across European region. By introducing a new UHP tire, the company, has targeted a more specific set of consumers under the passenger car segment in the entire region. Eventually, with the growing demand for the company’s tires by car owners, the sale of Fulda SportControl 2 tires is expected to grow in coming years, adding up to the overall Europe tire market.

According to a recent report published by TechSci Research, Europe Tire Market Forecast and Opportunities, 2021”, tire market in Europe is projected to cross $49 billion by 2021 on account of anticipated stabilization of crude oil price, expected rise in the vehicle sales and expanding vehicle fleet. The vehicle fleet in the region is dominated by the passenger car segment, followed by the commercial vehicle segment. Consequently, the passenger car tire segment held the largest share in Europe’s tire market in 2015, and its dominance is anticipated to continue during the forecast period. Growing per capita income and anticipated increase in the launch of new vehicle models are few of the key factors expected to drive demand for passenger car tires in Europe over the next five years.

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