Wipes Market Grow with a CAGR of 5.76% through 2030
The Global Wipes Market is
growing due to rising hygiene awareness, demand for convenience, growing
personal care usage, rapid urbanization, and increased consumption of
eco-friendly, ready-to-use cleaning and disinfectant solutions.
According to
TechSci Research report, “Wipes Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2030F”, the global Wipes
Market stood at USD 19.12
Billion in 2024 and is expected to grow USD 26.76
Billion by 2030 with a CAGR of 5.76% during the forecast period. The
global wipes market has witnessed robust growth over the past decade, driven by
increasing consumer demand for convenient and hygienic cleaning solutions. As
lifestyles become busier and hygiene awareness continues to rise, wipes have
evolved from basic household items into essential daily-use products across
personal care, healthcare, industrial, and commercial applications. Their
ability to deliver instant and mess-free cleaning makes them highly appealing
to urban populations, particularly in regions where time-saving solutions are
prioritized. From removing makeup and cleansing babies’ skin to sanitizing
hospital surfaces and household counters, wipes offer functionality that
resonates across demographics and industries. With the added push from pandemic-induced
hygiene consciousness, wipes have become staple products in homes, workplaces,
and public spaces alike.
Governments,
healthcare institutions, and global health organizations have emphasized the
importance of hand and surface hygiene, particularly during and after the
COVID-19 pandemic. This shift has significantly elevated the consumption of
disinfectant, antibacterial, and sanitizing wipes across residential,
commercial, and industrial environments. Consumers are more inclined to adopt
ready-to-use hygienic solutions that eliminate the need for water and cloth.
This surge in demand has not only benefitted well-established brands but also
encouraged new entrants to innovate and cater to niche categories such as baby
care, feminine hygiene, pet care, and elderly care. With health and hygiene
likely to remain a long-term priority, the demand for wipes is expected to
maintain a steady upward trajectory.
Environmental
concerns over the disposal of synthetic-fiber-based wipes, which often
contribute to landfill and marine pollution, have led to increasing demand for
biodegradable and compostable alternatives. As a result, companies are
investing heavily in the development of wipes made from natural materials such
as bamboo, cotton, and wood pulp. Additionally, packaging innovations aimed at
reducing plastic usage are gaining traction. The growing eco-consciousness
among consumers, especially in developed economies, is prompting companies to
enhance product transparency and adopt green labeling practices.
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over xx market data figures spread through xx Pages and an in-depth TOC on
"Global Wipes Market”
The global Wipes
Market is segmented into product type, distribution channel, and region.
Based on distribution
channel, Supermarkets and hypermarkets represent the dominating distribution
segment in the global wipes market due to their widespread availability, broad
product assortment, and ability to offer competitive pricing. These large
retail formats serve as convenient, one-stop destinations for consumers seeking
personal care, baby, household, and disinfectant wipes. The visibility and
accessibility of branded and private label wipes on dedicated shelves and
promotional displays significantly influence purchasing behavior. Additionally,
consumers benefit from in-store promotions, bulk buying options, and immediate
product availability, which drive higher sales volume through this channel. The
trust associated with established retail chains further supports consumer confidence
in product quality and safety. As urbanization and organized retail continue to
expand globally, supermarkets and hypermarkets are expected to maintain their
dominance in wipe distribution.
Based
on region, Asia Pacific region is emerging as the fastest-growing market for
wipes, driven by increasing urbanization, rising awareness of hygiene, and a
growing middle-class population with higher disposable incomes. Consumers
across countries such as China, India, Indonesia, and Vietnam are showing
greater demand for convenient, ready-to-use personal care and household
cleaning solutions. Cultural shifts, improved healthcare infrastructure, and
the expansion of modern retail formats are contributing to wider product
accessibility and adoption. Additionally, the popularity of online shopping and
rising environmental awareness are prompting regional manufacturers to offer
eco-friendly, biodegradable wipes tailored to local preferences. Government
initiatives promoting cleanliness and public health are further accelerating
demand, positioning Asia Pacific as a critical growth engine for the global
wipes industry.
Major companies
operating in the global Wipes Market are:
- Diamond
Wipes International Inc.
- Procter
and Gamble Co.
- Kimberly
Clark Corporation
- Unilever
PLC
- Johnson
& Johnson Services Inc.
- Diva
International SRL
- Nice-Pak
International Ltd
- The
Clorox Company
- La
Fresh Group Inc.
- Unicharm
International
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“The global Wipes Market is driven by rising
hygiene awareness and the growing demand for convenient, ready-to-use cleaning
solutions across personal and household applications. Simultaneously, a major
trend shaping the market is the shift toward eco-friendly, biodegradable wipes
driven by environmental concerns. Consumers increasingly prefer products made
from natural fibers and sustainable packaging. Innovation in fabric and
functional formulations is also gaining momentum.,” said Mr.
Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Wipes Market – Global Industry Size, Share, Trends, Opportunity & Forecast, By Product Type (Personal Care Wipes, Household Wipes, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential
of global Wipes Market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global Wipes
Market.
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