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Tata Group to Launch Trucks in Saudi Arabia

Saudi Arabia: Tata Motors is going to launch trucks in Saudi Arabia Commercial Vehicle under its brand name Tata PRIMA. The technology of heavy duty truck is based on the Italian cab design with engine technology from United States, chassis frame from Mexico and sheet metal dies from Japan as well as Korea. Tata Motors has tied up with Manahil International Company, a unit of Mohamed Yousuf Naghi & Brothers group (MYNM) for selling their commercial vehicles in the country.

“The launch of our next-generation range of Tata PRIMA heavy-duty commercial vehicles is an important milestone in our journey towards further enriching the value trucking proposition, in one of the largest construction and infrastructure hubs in the Middle East.” “Shaped by technology know-how and expertise from across the globe, the Tata PRIMA is world-class in every sense, enabling customers to upgrade to a next-generation commercial vehicle, with the trusted credentials and reliability of the Tata Motors brand, as they ready themselves for the next wave of growth in the country’s logistics sector. As the country readies itself to become the largest construction and infrastructure destination in the world, we at Tata Motors are geared up to meet customers’ requirements of the market and will continue to introduce new products and solutions as we move forward”, said Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors.

“We are delighted to launch our next –generation range of Tata PRIMA heavy-duty commercial vehicles here in the KSA today. The Tata PRIMA has been built based on over six decades of experience in the commercial vehicles business and has been introduced, based on increasing customer preferences for a new-generation commercial vehicle with superior performance, suitable for more trips and long duty cycles, with the benefits of lowest turnaround time." "An integral part of introducing the Tata PRIMA range here is Manahil International Company, a partner that has showcased tremendous enthusiasm and passion in the country’s commercial vehicles industry and the Tata Motors brand. They are as customer centric as we are. Through this partnership, we look forward towards further strengthening our relationship with our customers here in Saudi Arabia” said by Rudrarup Maitra, Head of International Business, Commercial Vehicles, Tata Motors

As per TechSci Research, the decision made by Tata to launch its renowned line of heavy duty trucks in Saudi Arabia would give the company an access to a huge customer base present across the nation. Considering the growing popularity of Tata brand in the country, gradually, the sale of the indicated new heavy duty truck would increase in the Saudi Arabia commercial vehicle market in coming years.

 According to a recent report published by TechSci Research, Saudi Arabia Commercial Vehicles Market Forecast & Opportunities, 2021”, In 2015, Light Commercial Vehicle (LCV) segment dominated the country’s commercial vehicle market, followed by the bus and Medium Commercial Vehicle (MCV) segments. LCV segment is forecast to continue its dominance in Saudi Arabia commercial vehicles market on account of its extensive use in logistics industry. Some of the major companies operating in the country’s commercial vehicles market are Toyota, Mitsubishi and Isuzu, among others. The Government of Saudi Arabia plans to increase its share of non-oil exports in non-oil GDP from 16% to 50% by 2030. Moreover, the government plans to become one of the largest construction and infrastructure markets in the world. This move is expected to induce a positive impact on the commercial vehicles market in the country over the next five years. Moreover, under the Saudi Vision 2030, the Government of Saudi Arabia has made long term plans for the infrastructural development of roads, metro, rail, ports, etc.

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