Industry News

Harley-Davidson Launched its Dealership Store in Dehradun

The premium motorcycle brand has opened its first ever dealership in Dehradun, Uttarakhand

India: The renowned luxury motorcycle manufacturer, Harley-Davidson, has unveiled its first independent 3S (Sale, Service & Spares) dealership store in Dehradun, India by the name, Foothills Harley-Davidson. While opening the 26th dealership store across the country, the company plans to spread its reach to other neighbouring regions of Dehradun such as Haridwar, Haldwani, Roorkee and Rudrapur.

The dealership facility would be located on Dehradun Road, Chandrwani Khalsa, National Highway 72A, Mohabbewala, Dehradun, Uttarakhand. Besides that, with the introduction of new Harley-Davidson dealership in Dehradun, the company has also launched 27th Harley Owners Group (H.O.G). in the country.

The dealership store at Dehradun would offer 13 variants of Harley-Davidson 2017 line-up along with a broad category of accessories and Harley-Davidson merchandise, riding gear. On the event of motorcycle launch, Dilmohan Singh, dealer principal, Foothills Harley-Davidson, said, “We are delighted to open our doors to the wide motorcyclist base in Dehradun and neighboring cities, and welcome new customers to our growing family of Harley-Davidson owners to a truly world class 3S facility, to cater to the needs of the H.O.G. and new owners.”

TechSci Research believes that, Harley-Davidson is among the top players in the premium motorcycle market of India. Moreover, by inaugurating its new dealership store in Dehradun, the company is further expanding its network across the region, which would lead to an expanding opportunity for the company to generate sales and offer better services in India.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market By Segment (500 to 800cc, 800 to 1600cc and >1600cc), Competition Forecast & Opportunities, 2011-2021”, premium motorcycle market in India is projected to exhibit a CAGR of ~30% during 2016-2021, on account of growing trend of CKD and SKD assembly, launch of new model, coupled with declining average selling price and rising number of high net worth individual. India premium motorcycle market was dominated by southern and northern regions in 2015, and they are further expected to continue to dominate the market during forecast period as well, owing to growing demand for premium motorcycles, coupled with increasing number of motorcycle clubs and groups in cities like Hyderabad, Chennai, Bangalore, Delhi, Chandigarh, etc.

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