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Havells India Enters Personal Care and Grooming Space

Havells India is entering the personal care and grooming market and devising strategies to capture 25% market share

 

India: Havells India has announced to enter in personal care and grooming market. The Indian consumer goods giant announced to enter the personal grooming space, and aims to capture 25% market share in next three years. As a part of its strategy, the company has already forayed into baby hair clippers and is planning to move into electric shavers, beard trimmers, grooming kit, hair straighteners and dryers, and bikini trimmer. 

 

The company would launch these products in all major cities and over 400 exclusive Havells Galaxies in the country. The company also plans to sell these products through the e-commerce platforms.

 

TechSci Research depicts that the grooming products are no more restricted to women, and are increasingly gaining prominence in men’s daily regimen. Men’s grooming products in India are emerging as widely adopted and high utility products. Although skincare products in the country were perceived to be women-centric but the scenario has changed over the last few years as men’s skincare products have been gaining a strong foothold in the country.

 

According to recently published report by TechSci Research, “India Men’s Grooming Products Market Forecast & Opportunities, 2020”, the market for men’s grooming products in India is projected to grow at a CAGR of over 17% through 2020. Rising hygiene concerns, increasing disposable income, and enhanced media exposure are expected to drive the demand for grooming products in India over the next five years. Further, organized retail chains are playing a major role in increasing sales of men’s grooming products by increasing visibility and accessibility of products. Moreover, rising urban middle class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020. Major players in the market include Procter & Gamble, HUL and Nivea. Segment-wise, fragrances dominate the men’s grooming market in India, followed by shaving and skincare segments.

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